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Marketing Research of Customer Satisfaction
Váňová, Kateřina ; Macurová, Jana (referee) ; Šimberová, Iveta (advisor)
This master´s thesis is focused on the marketing research of customer satisfaction. It provides the theoretical knowledge concerning the field of marketing research, including its practical application in the company and presents the results of the analysis of obtained data. At the same time it proposes improvement suggestions of existing situation.
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Utilization of Personal Marketing in a Company
Škorpilová, Andrea ; MBA, Alena Kozáková, (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis deal with assertion personal marketing in company. Theoretical part of this work is focused on the knowledge of assertion of marketing in HR sphere. In the second, practical part of this master thesis analysis the current state of company, which should help in the identification of problematic areas of personal marketing in the company. This analysis part of this work is enriched by the views of employees. The aim of this thesis is to evaluate the current situation of the company’s personal marketing in order to improve the areas identified as problematic.
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Utilization of Personal Marketing in a Company
Škorpilová, Andrea ; MBA, Alena Kozáková, (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis deal with assertion personal marketing in company. Theoretical part of this work is focused on the knowledge of assertion of marketing in HR sphere. In the second, practical part of this master thesis analysis the current state of company, which should help in the identification of problematic areas of personal marketing in the company. This analysis part of this work is enriched by the views of employees. The aim of this thesis is to evaluate the current situation of the company’s personal marketing in order to improve the areas identified as problematic.
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Marketing Research of Customer Satisfaction
Váňová, Kateřina ; Macurová, Jana (referee) ; Šimberová, Iveta (advisor)
This master´s thesis is focused on the marketing research of customer satisfaction. It provides the theoretical knowledge concerning the field of marketing research, including its practical application in the company and presents the results of the analysis of obtained data. At the same time it proposes improvement suggestions of existing situation.
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Tools creating a positive image of the company LITEX Ltd.
Jirgesová, Markéta ; Nový, Ivan (advisor) ; Kašparová, Eva (referee)
The aim of this thesis is to analyze corporate image of a selected company. The selected company is LITEX Ltd. The analysis of image of the company is based on the identification of elements,which creates corporate identity, and then finding out the image perceived by consumers on the Czech market. Another goal is to focus on brand awareness and overall evaluation of brand perception by consumers on the market. The brand LITEX is comparedwith the largest competitors within in this industry. The thesis is divided into two parts: theoretical and practical. The first part introduces the terms related to the company's image and in the second part is introduced LITEX Ltd. and analyzed its marketing and communication tools.
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Analysis of image of company ČSOB LEASING, a.s.
Rosí, Michal ; Vávra, Oldřich (advisor) ; Freidinger, Oldřich (referee)
The thesis focuses on introducing the term corporate image. The purpose of the theoretic part is to explain the term corporate image with emphasizing its different parts from term corporate identity. And the sekond task of theoretical part is explaining terms brand and logo and find out how Theky can support the corporate image. The task of practical part of this thesis is to apply knowlege from theoretical part. Apply them why we will be researching if CSOB LEASING, a. s. suceeded in introduction thein corporate image to public and if they did it succesfully.
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