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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Presentation of the Czech Republic in the United Kingdom
 Brichová, Eva ; Müllerová, Františka (advisor) ; Milarová, Veronika (referee)
The main objective of this bachelor thesis is to describe and analyse the presentation of the Czech Republic in the United Kingdom. The thesis is divided into four chapters. The first chapter introduces the reader to the concept of nation branding, the image of the Czech Republic abroad (including on the basis of my own survey) and attempts by the Czech Republic to improve its presentation. The next three chapters deal with activities of government agencies, especially those with the aim of promoting the Czech Republic. The second chapter shows the importance of economic diplomacy, its players (Czech embassies, CzechTrade and CzechInvest) and the UK as a trading partner for the Czech Republic. The chapter concludes with a comparison of British and Czech business meeting styles. The third chapter examines the efforts of CzechTourism to promote the country as a tourist destination, while the fourth chapter follows the presentation of Czech culture in the UK by the Czech Centre London. Emphasis is placed on the activities of 2012 and the project of the Czech House during the 2012 Olympic Games in London.
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Website Analysis of the Czechtourism and the Ministry of Foreign Affairs Focused on Tourism
 Jelínková, Adéla ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
The main theme of this bachelor thesis is the analysis of web pages www.czech.cz and www.czechtourism.com. The analysis is focused on the impact on the Czech Republic's image. Terms related to the internet marketing, the theory of brand and image are explained in the thesis. The current presentation of the Czech Republic and the creation of the Czech corporate identity are described. Practical contribution of the thesis is the website analysis. Finally, the review of the web pages impact on the image of the Czech Republic as an attractive tourist destination is made.
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