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The Comparison of the Image of the Contact Center Netopeer - Multi-Purpose Drug Service from the Clients', Employees'and Public's Point of View.
Kocourková, Pavlína ; Havlík, Josef (advisor) ; Moree, Dana (referee)
This thesis deals with the image factors of the Contact Center Netopeer - Multi-Purpose Drug Service Znojmo, which is one of the subsidiaries of organization called Sdružení Podané ruce, o.s. The theoretical part focuses on the gathering the information concerning the individual aspects of organization image and its following application on civil society organizations. I determine the factors, which influence a good name of the Contact Center - Netopeer from the employees', clients' and public's point of view, with the help of the qualitative research method. Research shows that the important image factors for this organization are: staff behavior during the communication with customers and clients, helpfulness, efficiency and responsibility of the staff, staff competence and professionalism, trust of customers and clients in the institute, quality of offered products, services and ideas and hygiene, cleanness and aesthetics of the institute premises.
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Corporate identity of cultural institutions
Rálek, Jakub ; SULŽENKO, Jiří (advisor) ; SVOBODOVÁ, Doubravka (referee)
This thesis researches relationship between corporate identity and cultural environment. It explains and analyses key subjects such as graphic design, corporate image, corporate culture, corporate communication, corporate product, target group, symbol, brand, vision, mission etc. It is divided into three parts – first part contains definitions, second part contains analysis of two key studies – Na zábradlí Theatre and Josef Kajetán Tyl Theatre and then there’s third part, which merges the previous (theoretical and practical) into one, which should outline process of creating own brand identity. The last part is focused mostly on handling with corporate design. The thesis emphasizes necessity and reason of professional marketing approach to achieve rising brand equity and stable growth of any cultural corporation.
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Corporate culture
Jurečka, Pavel ; Srpová, Jitka (advisor) ; Tomková, Eva (referee)
Presented thesis describes theme "Corporate culture" in business organization. It gives the overview of theoretical approaches of different authors about points at issue corporate culture. In thesis are depicted topics such as factors of direction and control, motivation and organizational structure. It narrates the way from identity to image of business organization. Practical part is devoted to analysis of corporate culture in organization WEBCOM-AXPERIENCE a.s. and the main aim is to suggest precautions, which will better contribute to accomplishing the organizational long-range goals.
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