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The group buying phenomenon - factors leading to it's popularity and consumer position on the daily deals market from the user perspective
Sedláková, Klára ; Soukup, Petr (advisor) ; Balážová, Eva (referee)
This bachelor thesis is focused on a phenomenon of group-buying on daily deals websites, especially then on the factors leading to it's popularity and the consumer position on the daily deals market. The topic is viewed from the user perspective, which the author tries to get to by way of a qualitative research. The author relies on the sociological theory of the consumer society in which she tries to find the roots of the successfully spreading of popularity of the discused phenomenon. As well author draws on there the theoretical background for a topic of consumer position on the daily deals market. Causes of spreading out are researched by a force of an exploration of motivation factors leading users to buy there. On that account there are as well described the theoretical conceptions of motivation and needs in brief. Author conducted a series of semistructured interview in which she emphasised the meanings that the users attach to the particular action. The analytical part of thesis connects main causes of spreading out of phenomenon, theoretically grounded in the theories of consumer society, with a typical aspects of this rather new way of internet shopping and consequent consume. The second topic, the own consumer-user view on their position on this market, is discused as well there.
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Vliv slevových portálů na zákazníka v oblasti cestovního ruchu
Nevřivová, Nikola
Nevrivová, N. Influence of daily deal sites on the customer in the field of tourism. Bachelor thesis. Brno: Mendel University in Brno, 2017. This thesis deals with the issue of daily deal sites in the Czech Republic. First, tourism is described and the work focuses on bulk shopping, its history and the way it works in the present. The thesis includes a questionnaire survey, on the basis of which a typical customer of the discount portal is designated. Furthermore the improvement recommendations are stated while focusing on consumers´ satisfaction.
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The group buying phenomenon - factors leading to it's popularity and consumer position on the daily deals market from the user perspective
Sedláková, Klára ; Soukup, Petr (advisor) ; Balážová, Eva (referee)
This bachelor thesis is focused on a phenomenon of group-buying on daily deals websites, especially then on the factors leading to it's popularity and the consumer position on the daily deals market. The topic is viewed from the user perspective, which the author tries to get to by way of a qualitative research. The author relies on the sociological theory of the consumer society in which she tries to find the roots of the successfully spreading of popularity of the discused phenomenon. As well author draws on there the theoretical background for a topic of consumer position on the daily deals market. Causes of spreading out are researched by a force of an exploration of motivation factors leading users to buy there. On that account there are as well described the theoretical conceptions of motivation and needs in brief. Author conducted a series of semistructured interview in which she emphasised the meanings that the users attach to the particular action. The analytical part of thesis connects main causes of spreading out of phenomenon, theoretically grounded in the theories of consumer society, with a typical aspects of this rather new way of internet shopping and consequent consume. The second topic, the own consumer-user view on their position on this market, is discused as well there.
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Daily deal sites as a tool of communication with customer
Hort, Jakub ; Tahal, Radek (advisor) ; Vávra, Oldřich (referee)
The bachelor thesis deals with the issue of daily deal sites. The paper first describes the marketing communication in general. The next section is devoted to the history of daily deal sites in the world, and in the Czech Republic and describes the way the daily deal site works. First, the methodology of work is introduced in the research section and then a quantitative research is performed. The main aim of the research is to determine attitude, satisfaction and opinion of customers who use daily deal sites. Research is conducted through a questionnaire survey, its evaluation and confirmation or refutation of hypotheses.
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Trh slevových portálů v České republice
Novák, Martin
This thesis deals with the market of daily deal sites in the Czech Republic. At first, the principle of e-commerce is described, and then thesis focuses on the origin, development and current market situation of daily deal sites. The work includes survey evaluation, which is used for identification of typical customer of the daily deal site, and for proposing advices towards daily deal sites to increase the customer satisfaction.
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analysis of slovak daily deal market and global trends
Guláš, Karol ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
This bachalor thesis is dedicated to analysis of daily deal market in Slovakia. The first part is about describtion of definition of marketing and its fundamentals and infroduction of new trends in marketing and marketing mix adapted to necesties of daily deal websites. I also pointed out the biggest risks in this field of entrepreneurship and foundation of daily deal business in the USA and Slovakia. In the second part I mention teoretical knowledge in professional experience via daily deal website Jožko.sk, where I introduce the foundation and launching of this project and marketing strategy using various campaigns.
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The koncept of Daily Deals on the internet
Klimentová, Klára ; Stříteský, Václav (advisor) ; Vávra, Oldřich (referee)
This thesis specializes in the concept of daily deals on the Internet, therefore in relatively new form of sales promotion. Thesis is charting the market on which portals of daily deals operate; to find reasons for quick expansion of this marketing tool in the Czech Republic. The goal of the thesis is to introduce the concept of daily deals through the Internet, to chart the market of daily deals in the Czech Republic and in the whole world and, above all, to create recommendations for people, who are interested in this type of e-commerce. The part of the thesis is research of customers' perception of such portals. The research is the base for examination of the defined hypothesis and simultaneously is the base for identification of the main risks while selling through the portals for daily deals. Findings from the research are used for processing recommendations for companies or entrepreneurs, who are interested in using this marketing tool.
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Analysis of Daily Deal Sites Market in the Czech Republic from a Customer Perspective
Šíp, Petr ; Mészáros, Jan (advisor) ; Buchalcevová, Alena (referee)
This bachelor thesis analyses daily deal sites market offers in Czech Republic and creates a model of a daily deal site according to customer preferences. First the e-business is described. Then the concept of group buying is explained. The history of daily deal sites evolution is explained. Followed by the security of daily deal sites. Further, the benefits and limitations for participants are discribed. A questionnaire survey among consumers is evaluated and from it found out their preferences. Furthermore, monthly offers of deals on three czech daily deal sites are created and their analysis is performed. At the end, based on answers from filled in questionnaires and performed analyses the model of a daily deal site is created.
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