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National Repository of Grey Literature

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Evolution of Social media Boček, Lukáš ; Froehling, Kenneth (referee) ; Sedláček, Pavel (advisor) Tato bakalářská práce se zabývá historií sociálních médií a příklady těch nejznámějších a nejpoužívanějších z nich. Sociální média se v posledních letech stala neodmyslitelnou součástí moderního života a změnily nejen jeho tempo, ale i mezilidské vztahy. Práce popisuje sociální média od jejich vzniku až po současnost a popisuje vývoj jednotlivých sociálních sítí a přichází s důvody jejich úspěchu, či naopak neúspěchu. Práce se navíc zaměřuje na současný stav sociálních sítí a zároveň poskytuje výzkum zaměřený na uživatele sociálních sítí v České republice. Výzkum se zabývá kromě využívání jednotlivých platforem také zkušenostmi uživatelů se závislostí na sociálních médiích. Tato závislost je v práci dále rozebrána. Práce se zaměřuje na výhody a nevýhody využívání sociálních sítí a také na bezpečnostní rizika s nimi spojená. Detailed record

Image of social network Facebook in Czech printed media between 2007 and 2009 Špičák, Jakub ; Švelch, Jaroslav (advisor) ; Fišerová, Sylvie (referee) A purpose of this thesis is to offer a view into media reflection of social network Facebook. In its "theoretical" part, the thesis offers structured sets of information about this phenomenon, such as its creation, history, current, and possible future uses. It also refers to usage of Facebook for broadcasting of "citizen journalism", as well as to possible threads of using this social site, mainly connected to privacy and personal data leaching. In its "practical" part, the thesis analysis selected daily newspaper and magazines, using both quantitative and qualitative methods, to offer media reflection of Facebook in the period specified. Detailed record

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