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Development of media coverage of Floorball in the Czech Television
Šišma, Vojtěch ; Janák, Vladimír (advisor) ; Procházka, Jan (referee)
Title: Development of media coverage of Floorball in the Czech Television Objectives: The main objective of this work is to determine the evolution of media coverage of Floorball in the Czech Television, in more detail in 2008 - 2011 on the sports channel of Czech Television, CT4. Another objective is to determine how perceive the media coverage in top clubs in the Czech floorball competitions for men - Fortuna Extraleague. Methods: In this work was used the method of quantitative content analysis and a method of inquiry. The method of quantitative content analysis was applied in the analysis of the television program of the Czech Television from 2008 until 2011. The method of inquiry was used to determine the perception of media coverage in the clubs Fortuna Extraleague. Results: The space dedicated to floorball on the channel CT4 has in the past three years tend to grow slowly. The media coverage of floorball is distinctly affected by significant events. Most are presented Fortuna Extraleague. Clubs Fortuna Extraleague feel increased interest of Czech Television of floorball but the media presentation of their teams are not satisfied with and positive influence of media coverage for generation sponsors are not perceive. Keywords: Floorball, medialisation, history of floorball, media, Czech...
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Development of media coverage of Floorball in the Czech television
Ponikelský, Jiří ; Čáslavová, Eva (advisor) ; Med, Daniel (referee)
Title: Development of media coverage of Floorball in the Czech television Objectives: The main objective of this bachelor thesis is to determine the evolution of floorball medialization in Czech television, primarily between the years 2012 and 2019. Another objective is to determine how the medialization is perceived by executive committee of Czech floorball and by the top floorball clubs in the top Czech male floorball competition - Superlize florbalu and through the interviews to find out what is worth the fluctuations in broadcasting. Methods: To determine the development of medialization of floorball in the Czech television was used a method of internal data analysis, the data will be provided by the Czech television itself. The other method is an electronic survey, which was used to evaluate the perception of floorball medialization by selected clubs and executive committee of Czech floorball. Results: The space devoted to floorball on the ČT sport program has slightly increased between 2012-2019, except for the year 2015 and 2019. The media coverage of floorball is influenced by a major event such as the World Championship or the Superfinal since 2012. Most space is given to the highest men's competition. The Executive Committee of Czech floorball and the individual clubs of the Superligy...
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Development of media coverage of Floorball in the Czech Television
Šišma, Vojtěch ; Janák, Vladimír (advisor) ; Procházka, Jan (referee)
Title: Development of media coverage of Floorball in the Czech Television Objectives: The main objective of this work is to determine the evolution of media coverage of Floorball in the Czech Television, in more detail in 2008 - 2011 on the sports channel of Czech Television, CT4. Another objective is to determine how perceive the media coverage in top clubs in the Czech floorball competitions for men - Fortuna Extraleague. Methods: In this work was used the method of quantitative content analysis and a method of inquiry. The method of quantitative content analysis was applied in the analysis of the television program of the Czech Television from 2008 until 2011. The method of inquiry was used to determine the perception of media coverage in the clubs Fortuna Extraleague. Results: The space dedicated to floorball on the channel CT4 has in the past three years tend to grow slowly. The media coverage of floorball is distinctly affected by significant events. Most are presented Fortuna Extraleague. Clubs Fortuna Extraleague feel increased interest of Czech Television of floorball but the media presentation of their teams are not satisfied with and positive influence of media coverage for generation sponsors are not perceive. Keywords: Floorball, medialisation, history of floorball, media, Czech...
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