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Marketing communication of a specific hair salon
Cardová, Tereza ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the topic of marketing communication of a specific hair salon. The thesis is divided into three parts. The first part focuses on the theoretical background that is necessary for understanding the issue. The second part is devoted to the introduction of the company and an analysis of its current situation. The last part contains proposals for improving the current marketing communication based on the results obtained from the analyses and the marketing research.
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Proposal of Changes in the Marketing Mix
Surá, Petra ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on proposing changes to the marketing mix of a selected hair salon in Brno. The work is structured into three parts. The theoretical part presents a literature review related to marketing. In the analytical section, the hairdressing salon is introduced, including its current marketing mix. Subsequently, strategic analyses of the external and internal environment are applied, and the results of conducted surveys are projected. Based on the findings of the current situation, the third part suggests recommendations for modifying individual elements of the marketing mix to enhance and improve existing services.
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Air conditioning of commercial premises
Rapavá, Magdaléna ; Blasinski, Petr (referee) ; Uher, Pavel (advisor)
The bachelor thesis titled Air-conditioning of commercial premises deals with the design of the profession of air-conditioning for a two-storey building located in Brno. We have designed two air handling units for the building, each serving one floor of the building. On the first floor we focused on the design of hot air heating in winter and cooling in summer. We focused the design of the unit for the second floor on cooling during the summer period. In the building there are hairdressing, massage, manicure and pedicure salon and a café. For the functionality of the building are also designed sanitary facilities, day rooms for employees of the premises, warehouses, boiler room, technical room for the location of air handling equipment. The thesis is composed of three parts: theoretical, computational and design. The theoretical part of the thesis deals with the heat gains of the buildings. The computational part deals with the steps of calculations that lead to the design of the air conditioning system. LindQST, Teruna, Atrea software are used in the design process. The design part processes the necessary project documentation in the specified scope.
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Family house
Matulík, Jakub ; Žižka, Lukáš (referee) ; Rusinová, Marie (advisor)
The bachelor thesis deals with desing documencation of a family house with a hair salon in Medlovice. The house has two floors and there is no celler. It is connected with a garage for one car. Ground plan concist of two contigous rectangles with hipped roof. It is situated in a nearly flat terrain. The main entrance to house is located to the northeast. The building is designed from the structural system POROTHERM.
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Air conditioning of commercial premises
Rapavá, Magdaléna ; Blasinski, Petr (referee) ; Uher, Pavel (advisor)
The bachelor thesis titled Air-conditioning of commercial premises deals with the design of the profession of air-conditioning for a two-storey building located in Brno. We have designed two air handling units for the building, each serving one floor of the building. On the first floor we focused on the design of hot air heating in winter and cooling in summer. We focused the design of the unit for the second floor on cooling during the summer period. In the building there are hairdressing, massage, manicure and pedicure salon and a café. For the functionality of the building are also designed sanitary facilities, day rooms for employees of the premises, warehouses, boiler room, technical room for the location of air handling equipment. The thesis is composed of three parts: theoretical, computational and design. The theoretical part of the thesis deals with the heat gains of the buildings. The computational part deals with the steps of calculations that lead to the design of the air conditioning system. LindQST, Teruna, Atrea software are used in the design process. The design part processes the necessary project documentation in the specified scope.
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Family house
Matulík, Jakub ; Žižka, Lukáš (referee) ; Rusinová, Marie (advisor)
The bachelor thesis deals with desing documencation of a family house with a hair salon in Medlovice. The house has two floors and there is no celler. It is connected with a garage for one car. Ground plan concist of two contigous rectangles with hipped roof. It is situated in a nearly flat terrain. The main entrance to house is located to the northeast. The building is designed from the structural system POROTHERM.
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