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Proposals for Marketing Mix Elements Improvement
Kalužík, Matěj ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis focuses on finding and solving problems that impact the sale of Gumotex a.s. made inflatable boats via e-shop. Problems are identified through the analysis of data from Google Analytics, personal consultations in the company, and the set out theories of online marketing. The work includes suggestions for improving the situation in form of non-price benefits for the customer, strengthening the middle of the conversion funnel and improving marketing channel coordination and engaging a longer-term strategy.
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Proposals for Marketing Mix Elements Improvement
Kalužík, Matěj ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis focuses on finding and solving problems that impact the sale of Gumotex a.s. made inflatable boats via e-shop. Problems are identified through the analysis of data from Google Analytics, personal consultations in the company, and the set out theories of online marketing. The work includes suggestions for improving the situation in form of non-price benefits for the customer, strengthening the middle of the conversion funnel and improving marketing channel coordination and engaging a longer-term strategy.
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Evaluation of investment project in company Gumotex, a.s.
Kuklínek, Jan ; Strouhal, Jiří (advisor) ; Smrčka, Luboš (referee)
This thesis will describe evaluation of investment projects. There are many investment evaluation methods, that is why this thesis will focus just on the most important of them. It will pay the biggest attention to net present value, internal rate of return, index of net present value and discounted payback period. With evalutation of investments it is also connected their financing. Theoretical knowledge introduced in theoretical part will be applied in practical part of thesis. In this part will be evaluated concrete real investment project by methods mentioned in theoretical part of thesis. Thesis will focus on complex evaluation respecting mutual links between methods and there will not be neglected influence of present situation of company on investment decision-making. Then will be evaluated various ways of financing of investment and their influence. On basis of this analysis will be made investment recommendation.
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