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Graphic design of mobile web
Košťál, Ondřej ; Šedivá, Zuzana (advisor) ; Pavlíčková, Jarmila (referee)
This Bachelor thesis deals with the graphic web design which is optimized for mobile phones. The introduction is about the properties of mobile phones and its users in a way that is important to a website design. The mobile web and its possible alternatives are described after the introduction. After this preface is a chapter devoted directly to graphic design of mobile website (general principles, specifics, layout recommendations). This knowledge is used to design a graphic design on a specific case-study. For create graphic design mobile site was chosen Integrated Study Information System at the University of Economics, Prague. A research was made among the users of the information system. It focused on using a mobile phone to visit Integrated Study Information System and which applications of this System, students use the most. Based on this research, information architecture was determined and a graphic design of basic screens of school information system was designed according to this information architecture. In the end of the thesis the final design is presented to selected students who will evaluate the information architecture and the graphic design of the selected screens in order to show the correct evaluation of research among students and the final outcome meets students needs.
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Can Graphic Design Be Art?
TEJMAR, Michal
The student in his bachelor thesis will examine a relationship between artifacts of graphic design and (visual) art, respectively search for parallels between the two types of creation. He will try to define the concept of graphic design and compare the assessment and reviews of how is it normally accesses to works of art. He will suggest that graphic design can become a work of art and he will try to identify conditions under which it occurs. He also wants to point out the moments when the poster, logo, etc., can cause an emotional experience and motivate discussions very close to those that we associate with high art, and it´s not over that its mission is to promote something, but because that this is so.
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The Role of a Poster in the Present-day Society
MENČÍKOVÁ, Věra
This thesis consists of two parts - theoretical and practical. The theoretical part of the thesis deals with the problems of visual information and public communication, investigates the role of poster, or billboard in the present-day society. The practical part uses of analysis, synthesis and comparison of theoretical knowledge with artistic experience to create two series of graphic art on the theme ?Women - Gender - position?. These graphic works have the function of poster and billboard. These posters are created by computer graphics. The aim of this thesis is to create artistically valuable works based on theoretical knowledge about the nature, purpose, functions, opportunities and development of graphic design. These works also become a stimulus for thought and discussion on the theme ?Women - gender - positions?.
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Design and implementation of the package long-playing records (LP vinyl)
DOBAL, Stanislav
This thesis deals with the history records and charts its development through history to the present. It shows readers the first attempts of recording and reproducing apparatus , describes the history of the devices to play music and invented the phonograph . It outlines the creation of packaging design as a separate art disciplines and maps it over time to the present. The conclusion is devoted to contemporary music media. It outlines the emergence of followers technical revolution , cassettes and compact discs.
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Presentation of the company and their products using various graphical techniques and procedures
Stejskal, Jiří ; Šedivá, Zuzana (advisor) ; Benáčanová, Helena (referee)
The essay addresses the issues of the proper principles of company presenting from the perspective of corporate indentity and options of product presentation. First part of the essay is devoted to the topic of expressing certain traits with graphic procedures, which are demonstrated on concrete examples. We are going to deal with issues of dynamics, power, simplicity or complexity and colour. Further away essay is devoted to the issue of creating of individual elements of company design - corporate brand, business cards and approaches paper as a portable media. Then essay is devoted to comparison of suppliers of company design, reflects the difference between tradesman graphic designer and major graphic studio and also mentions basic computer applications, which are suitable for creating graphic elements. The second part of the essay is devoted to comparison of various web portals in terms of their presentation, clarity, colour balance, but mainly in terms of product presentation with usage of various graphic techniques, product description and related issues of navigation menus. The conclusion of the work is devoted to new trends in area of product presentation. Portals for comparison were intentionally chosen with various specializations and there are new techniques of presentation mentioned for each one.
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Perception and production of graphic design in different cultures
Čermák, Radim ; Sigmund, Tomáš (advisor) ; Krsek, Libor (referee)
The modern world is more and more dependent on information. As grows its importance, so does its quantity. That is why the good communication, especially the visual one, is indispensable for the proper disclosure and addressing of potential recipients of information. Graphic design provides the form of visual communication. The interconnection of different cultures is linked with the quick pace of globalization - thus the communication with different cultures is important. Each culture is based on specific values that can vary and very often do to a great extent. These values are then reflected in all areas of human activity, graphic design included. At first, we define the term culture and have a look at the process by which we acquire it - to find out its influence on us. We use as a means the interdisciplinary approach which draws knowledge on cognitive science, neuroscience, psychology and anthropology. Next, we focus on the principles of visual perception and studies concerning the difference in behavior and visual perception in different cultures. We divide the world on the basis of culture-shape events into different cultural units and we analyze graphic design in different cultures by using the knowledge from the previous chapters. We point out the principles and potential pitfalls of symbols and colors in the communication with other cultures. We describe the way how the paradigm of cultural values is reflected in the graphic design and we try to capture the features of visual communication typical for each culture.
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Visualization as one of the factors that sell the products and services
Baumrt, Tomáš ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
This diploma thesis deals with a subject of taking advantage of visualization during the process of product presentation. Its main aim is to find out, if visual presentation (design) of the product cover affects consumer's behaviour during the decision process of buying a particular product. If this influence is proven, a second goal is set up, namely detection of effects of chosen factors of visual presentation on consumer's decision process. Diploma thesis is divided into 6 chapters. The first introduces the topic to the reader and familiarize him with the goals and structure. Second chapter theoretically describes fundamental terms of communication, especially visual communication. The third chapter covers issues concerning the product itself and its advertisement. This chapter brings to the end theoretical part, which gathers information partly from professional literature and partly from authors' knowledge and experiences. Practical part forms the main element of the thesis. Fourth part consists of various methods for analyzing previously questioned problems in detail. Sample questionnaire examining consumer's preference is drawn up as well as graphical proposals of product design. Chapter ends up with a summary of results found out during the query survey. Results are interpreted in details in the fifth chapter, together with an attempt to draw general conclusion. Last chapter summarizes gathered information and evidence. Contribution of this work is not only to emphasize the significance of product cover and its effect on sale. Corporations or more precisely their marketing departments should realize this fact while creating marketing plan and especially advertisement plan. They should pay more attention on appearance of the product cover. Benefit further consists in processing the whole topic, with neither theoretical nor practical literature is concerned, although proven that opposite should count. Thesis tries to show the direction of further investigation, possibly followed by more complex and extensive surveys, which should bring valuable results and could be used not only by firms but also by consumers themselves.
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The relationship of information and graphic design - the application on certain marketing tools
Procházková, Magda ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
In today's world overcrowded of information is necessary to distinguish what is important and what is not. This helps the information and graphic design. The work explains the relationship between them and describes their principles. Than applies them to the elements of marketing mix such as product and promotion. The first part of this work deals with theories and principles. First describes the information design, its birth, discipline, informational designer and provides practical advice. In other part it deals similarly with graphic design. In the last part of the theory marketing describes marketing and marketing mix. Practical part first describes the relationship of information and graphic design. It refers to the interdependence and shows the differences between them. In other parts are applied information and graphic design rules on the elements of marketing. In the product part focuses on the logo and corporate identity, product design and product packaging. The promotion part evaluates the usage on the web promotion and printed promotion.
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Analysis of graphic design of information portals and a usage of Web 2.0 graphic elements
Reichmann, Tomáš ; Šedivá, Zuzana (advisor) ; Turek, Filip (referee)
We could not get by without information portals and internet magazines in today's information society. Graphic design is an integral part of these web sites and dramatically influences their usability, user's perception of their seriousness even user's behavior itself. That is why I analyzed graphic designs of successful Czech portals through user testing, personal evaluation, compatibility and download-times analysis and popularity. I defined graphic design principles for each type of information portals based on the results of this analysis which will help web designers create high-quality and effective designs. I used these principles during the making of Topreport design which became a successful project on the field of information servers.
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