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Sustainable development in selected types of tourism in Andalusia
Osvaldová, Daniela ; Indrová, Jarmila (advisor) ; Kondrashov, Alexey (referee)
The thesis deals with sustainable tourism in the largest region of Spain - Andalusia. The subjects of the investigation are two selected types of tourism -- recreational tourism and golf tourism. Tourism is a key and strategic element of Andalusian economy, which, however, due to exhaustion of the traditional model started from the 80th years to stagnate and highlighted the need to protect the environment. The extensive nature of tourism has caused the depletion of scarce resources in destinations, problems with urbanization in tourist destinations, seasonal fluctuations and negative impacts on the environment. The thesis is thus concerned with how to implement tools for sustainable tourism in the region. It includes analysis of documents from this area, specifically Plan for protection of the environment of Andalusia until 2017, Agenda 21 for Andalusia and the General plan for sustainable tourism in Andalusia 2008 - 2011. In the part of thesis with the suggestions are reviewed documents for the sustainability of beaches that are a condition for the development of recreational tourism and also the golf courses that quality plays an important role in the development of golf tourism in the region. Andalusian coast is a key area for the application of the principles of sustainable development and one solution is to diversify the tourist offer in the rural, sport, cultural and congress tourism. The seasonal nature of recreational tourism can be mitigated through the development and promotion of golf tourism. The analysis showed that for recreational tourism, there is a need for amendments in legislation on national and regional level, the local authorities must develop activities in order to make the beaches accessible for all segments of tourism, because their actual aspect and equipment does not respond the aspect outlined in the strategies and action plans. Golf tourism is a priority area for development and a segment of tourism with a strategic and high potential. On the other hand construction of golf course brings change of the landscape, damage of natural and cultural heritage, biodiversity loss and constant pressure on resources - particularly water and soil pollution by excessive use of fertilizers and pesticides. But most of these negative effects can be minimized or completely eliminated with good planning, locating, constructing and managing a golf course. The important tools for sustainability are, as for recreational tourism just like for golf tourism, certificates of quality.
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Podnikatelský plán Golf Chau Au cestovní agentura, s.r.o.
Nguyenová, Petra ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
The main object of this thesis was foundation of a travel agency dealing with the golf tourism for wealthy Vietnamese citizens to Europe, organizing tournaments and providing additional services exclusively for the target clientele. In the theoretical part I looked at the introduction of golf as a global sport that is gaining a raising popularity each year, insight into Vietnam especially from the view of its special relationship with the Czech Republic and the definition of an entrepreneurship and a business plan. The practical part then includes the actual business plan with all the necessities and provides information on what, how, to whom and for how much the company wants to offer. The goal of this thesis was to create the right tool for establishing the company and to make a decision of meaning of this project on its basis.
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Golf tourism in the Czech Republic
Dufková, Kateřina ; Vaško, Martin (advisor) ; Mlejnková, Lena (referee)
Bachelor thesis "Golf tourism in the Czech Republic" aims to find out if the Czech Republic has the potential to become a mature golf destination and whether the title of "Undiscovered Golf Destination of the Year 2007" has had an influence on the development of Czech golf tourism and on the increase of number of tourists coming to play golf. The first part mentions what status takes golf tourism within the tourism industry of the Czech Republic and why it is important to deal with this type of tourism. Afterwards the thesis gives a brief overview of the historical development of golf in the Czech Republic since its beginning until now and also outlines the basic profile of a golf tourist. The next section is concerned with the conditions of the development of golf tourism in the country. Firstly, it focuses on the selective conditions, where it refers to the political situation in the country, the environment and especially to the promotion of golf and golf tourism in general. Within the frame of localizing conditions this work deals with natural and social conditions and the attractiveness. Realizing conditions are dedicated to golf courses, accommodation and catering facilities, travel agencies and travel agents involved in golf tourism, furthermore to transport and tourist information centers. Moreover, there have been defined various golf packages, which can be arranged for golf tourists in the Czech Republic. The paper also shows the results of the research on incoming golf tourism in the years of 2007 and 2008 by Czech Tourism. These surveys identified the profile of a golf tourist and the approximate number of foreign tourists who come to play golf in the Czech Republic. In conclusion, the paper deals with golf tourism perspectives, the advantages and opportunities for Czech golf tourism and the problems that could impede its development.
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