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Financial Analysis - AC Sparta Praha a.s.
Postl, Pavel ; Eysseltová, Sylvie (advisor) ; Novotný, Jiří (referee)
This thesis analyzes and assesses the financial situation of the Czech football club AC Sparta Praha football, a. s. There are used the classical methods of financial analysis in this thesis, taking into account the specifics of the business environment. Considerable attention is paid to comparison with Czech and foreign football clubs.
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Spectator care in czech and slovak football
Petráš, Miroslav ; Novotný, Jiří (advisor) ; Kotáb, Jiří (referee)
Main goal of this thesis is to analyze the environment of Czech and Slovak football in the area of spectators care. The theory part is focused on theories, which refer to this problem. These are: specifics of the football market, economics of football clubs, theory of marketing mix and fan definition. At the beginning of practice part, the thesis analyzes and compares attendance rate in top leagues of both countries. Next chapter deals with factors, which effect the attendance rate. Its goal is to demonstrate the dependence between attendance rate and achievements, rival attraction and weather. Marketing mix is being applied on football clubs in the next chapter. That means, how are individual football clubs in both countries using marketing mix components (price, place, product, promotion) in order to attract as many spectators as possible. In the last chapter, the thesis analyzes the results of survey, which took place among the representatives of individual clubs. In conclusion, situation in the area of spectators care in both countries is being compared and evaluated.
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Football Clubs Revenues Taxation in the Czech Republic
Neradil, Jiří ; Slintáková, Barbora (advisor) ; Eisenwort, Lukáš (referee)
Every football club in the Czech Republic is a legal entitity and its revenues are subject to the corporate tax. The Corporate Tax Act treats the taxation of revenues of various taxpayers differently based on the fact if the taxpayer is estabilished for the profit achivement or not. Because football clubs can be both commercial and non-commercial entities, the aim of this thesis is to identify the differences in taxation of their revenues. The work is divided into three parts characterising the organisation of football in the CR, the most frequent earnings of football clubs, and consequently the differences in technique of the way the football clubs determine their tax duty.
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Consumer Protection at football stadiums
Hurník, Vítězslav ; Horová, Olga (advisor) ; Kotáb, Jiří (referee)
The goal of the diploma thesis is insight into the problematics of spectator's violence at football stadiums and elaboration of proposal of the precautions which would lead to elimination of football hooliganism. Theoretical part contains general characteristic of football hooliganism, history of destructive behaviour at football stadium and activities regarding ensuring security during football matches. Practical part includes marketing research, benchmarking and proposal of the precautions which would solve problematics of spectator's violence at football stadiums in the Czech Republic.
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Determinants of Soccer Broadcasting Fees
Chvojka, Petr ; Novotný, Jiří (advisor) ; Hnilica, Jiří (referee) ; Hobza, Vladimír (referee)
Sportovní přenosová práva jsou dnes jedním z klíčových zdrojů financí profesionálního sportu, z čehož vychází potřeba identifikace faktorů, které mají vliv na jejich cenu. Analyzovat celé sportovní prostředí by nebylo z důvodu příliš širokého teoretického záběru možné. Práce se proto zabývá pouze takovými případy, které reprezentují centralizovaný prodej televizních práv v prostředí domácí fotbalové ligové soutěže.
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