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Proposal for Activities Improving Competitiveness of Skoda Auto Pvt. Ltd. in India
Mikolášek, Lukáš ; Hrdličková,, Andrea (referee) ; Zich, Robert (advisor)
This thesis is focusing on increasing the competitiveness of Škoda Auto Pvt. Ltd. and its production in India. The theoretical part contains a definition of globalization, international business and cultural differences based on a theory of Dutch psychologist Geert Hofstede. The practical part is analyzing specifications of the automobile industry in India and its growth. Furthermore it investigates the positions of Czech car producer Škoda Auto and its competitiveness within this industry. The data obtained were used in preparation of several variants. These variants are designed to improve the competitive position of Škoda Auto Pvt. Ltd. on the market.
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Entry of small and medium-sized enterprises of Czech Republic to European markets and selected instruments of their state and private support
Vaculová, Šárka ; Němečková, Iveta (advisor) ; Trojanová, Kamila (referee)
This bachelor thesis deals with development and history of small and medium-sized enterprises in the Czech Republic and their entry to European markets. The aim of this thesis is to analyse selected instruments of support of state and private institutions. The biggest attention is paid to CzechInvest (with operation programe OPPIK 2014 - 2020) and CzechTrade agencies and also to EGAP and ČEB institutions. This thesis also deals in detail with business incubator "South Moravian Innovation Centre" and opportunities which this centre provides to small and medium-sized enterprises. In the end of the thesis is evaluated one concrete company, its activities in South Moravian Innovation Centre and its reasons for expansion to foreign markets.
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The evaluation of the product portfolio applicability in other Balkan states
Shtjefni, Geis ; Hrůzová, Helena (advisor) ; Matějka, Jiří (referee)
The aim of this thesis is to analyse the current situation in the marketability of the products of the particular company, which operates in the territory of Albania in the production of ceramic bricks. After that their possible application to current markets as well as considering the possibility of expansion to other Balkan states. The thesis further explains the reasons leading the company to consider the expansion.In the thesis there has been evaluated the current economic situation of the company, a survey of the business environment about countries being considered for expansion has been made as well as the research of the competitors in the given area. An important part of this thesis is the selection of the forms of entry into the selected foreign markets by using selected methods and tools of managerial decision making.
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Analýza aktivit firmy Polpur s.r.o. na zahraničních trzích a návrh optimalizace vstupu na nové trhy
Sýkora, Marek ; Zamykalová, Miroslava (advisor) ; Hudečková, Ivana (referee)
This bachelor thesis deals with the analysis of the activities of the company Polpur s.r.o. (company produces tools for grinding and polishing, primarily in the glass and jewellery industry) on foreign markets and recommendation how to optimize entering new markets. In the first part is presented the company, its history, the portfolio of products and also how is company presented. Furthermore, with the assistance of SWOT analysis is evaluated the position of the firm on domestic market. In the second part is defined range of current activities of company Polpur s.r.o. on foreign markets. These activities are evaluated and it is suggested how to optimize them. The third chapter briefly describes the importance of the newly opened Internet shop on the domestic market and on foreign markets. In the next section are defined factors that are crucial for the company Polpur s.r.o. while entering foreign market. The content of the fourth chapter is the selection and following PEST analysis of country suitable for entry. Selected country is from the point of view of company Polpur s.r.o. perspective, and it is Iran. In the final part of the thesis are at first mentioned possible forms of entry to foreign markets and consequently is demonstrated the recommendation of optimisation of entry to foreign markets in the selected country with the help of selected forms of entry and the author's own recommendations.
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