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Issue of barriers to export from Czech republic
KUBÍNOVÁ, Michaela
The Bachelor thesis deals with the barriers to export of Czech Republic in the area of food industry. Its aim was analysis barriers, which czech exporters meet with and describe the their impact to export. Secondary objective was to describe organizations, which support export and which operate in the area of Czech Republic.
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Analysis of the conditions for a company entering into a foreign market
PAPOUŠKOVÁ, Jitka
The aim of this thesis is to analyze the conditions under which a company can enter a foreign market. I have chosen the company Ipema, spol. s r. o. for my thesis. The company operates in food processing industry, specifically in the manufacture of bakery, since 1992. The company wants to expand it´s products to the Austrian market. Motivation and the reason for this process is the interest of Austrian customers in bread. To succeed in a foreign market is not easy. It is very important to know all the conditions and obligations which must be realize.
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Internalization of company processes -- Outsourcing and Offshoring
Tyll, Ladislav ; Dvořáček, Jiří (advisor) ; Hnilica, Jiří (referee) ; Sedláček, Stanislav (referee)
Outsourcing and Offshoring represent modern management tools used to increase the competitive advantage of the enterprise by a better focus on its core business, lower costs, higher flexibility or better quality of its processes. These benefits are basically achieved either by transferring some of company's non-core processes on an external provider or on a Daughter Company based abroad. The basic objective of this work is to provide management or scholars with a comprehensive view on above mentioned tools from the phase of adopting decisions about their application up to their final evaluation. To be highly objective and complete there are presented also the tax optimization models within Offshoring by using so called "Tax heavens". For better understanding what procedures and tools are available to managers to comply with current legislation when using these methods, there is added the transfer price issue as one of the possible tools for a tax optimization. Within the practical part of the thesis I tried to create a country evaluation model for international outsourcing based on multi-criteria analysis of localization factors. Doing so the biggest emphasis was laid on minimization of risk of failure from the side of process provider. The model was also enriched by commonly not often used ethic factors. The result of carried out analysis of chosen countries shows that even significantly lower labor costs can not weight on other localization factors in case they are of considerably worse levels. The last part of my work demonstrates the application of both examined methods in the Czech textile industry with a view to bring evidence that they are capable to lead to an improvement of its competitive position on foreign markets. Due to my vocational interests there was chosen Russian market as a sample. Objectives of this doctoral thesis have been achieved by extensive research of various information sources, incl. statistical data and available surveys carried out by reputable institutions and accompanied by personal expert experience from real practice.
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The possibilities of firm financing and insurance during the international market expansion
OCHOTNÁ, Jana
Nowadays, we may say that entrepreneurial activities include, among others, efforts aimed at searching and discovering new opportunities on the markets, the ability to make use of new chances and undertake any risks that may result to economic success as well as failure. The modern world is the world of constant changes and uncertainties. In such a world, those will win who will learn how to make use not only of opportunities on the market, but many times also the threats that uncertainty may bring along. The main aim was the analysis of the finance and insurance situation of the firm entering the international market. The other aim was the analysis of insurance and finance market and the concept of the best possibility for the firm. The result of this analytic part was the prediction, that the firm is able to enter the international market with direct business method, but first of all there is necessary to introduce it{\crq}s production, prices and the whole firm on the websites. During the analysis the firm has to specify it{\crq}s strategy and aims, makes calculations and decides of which insurance will be siutable for it. The next step was the decision of using the export financing, If it decides to finance the export, it{\crq}s necessary to chooze, if it will use the financing by private or state grant. For the firm the using of exports buyer or supplier credit will be two acceptably methods. The credit insurance by the state or private institutions is the other step to enter the international market. There are various kinds of other insurance (e.g. cargo, casco insuranc or the payment risk insurance).
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Franchising chain entry on foreign market
JANDOŠOVÁ, Petra
The aim of this thesis is to determine possibilities and conditions for extending the concept of franchising in the foregn market and develop a project of establishment of the chain process in the selected country. For the practical part I addressed Czech franchising chain. First, I analyzed the conditions for its extension chain and then I analyzed the conditions for entry to the selected country. In the last part I elaborated a project proposal for the entry of franchising chain Švejk restaurant to the Slovak republic.
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The entry possibilities on foreign market of selected company
SAMKOVÁ, Michaela
The aim of this thesis is to analyse conditions under which a chosen company enters a foreign market, to undertake research of forms of co-operation of the company in foreign countries and to propose possibilities for development and co-operation with business partners. For this thesis I have chosen the company FMP Lignum, a firm specialising in production and sale of block boards and furniture, the registered seat of which is in Humpolec. For the time being their prevailing business activities are on the Czech market, but co-operation with foreign companies is gradually thriving.
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franchising as the most suitable form of entrance to a foreign market.
Horyelyshev, Arkadiy ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
This thesis is dedicated to franchising and gives the perspective on it as the most suitable form of entrance to a foreign market. The objective of the work is making the analysis of possible practical implementation of franchising in the Ukraine. The first section of the thesis is focusing on theoretical aspects of penetration into foreign market. A careful examination is given to the main reasons for entrance into foreign markets. Then the reader is introduced to the most common forms of entrance: merger, license, direct export etc. The reader will have the opportunity to get introduced to the detailed analysis of definitions and issues directly connected to franchising. The second section has a practical nature and is dedicated to franchising application in the conditions of the Ukraine.
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Process of recognition and aquirement of a foreign market for Habla CZ, s. r. o. comapny
Čížková, Lucie ; Boučková, Jana (advisor) ; Kozler, Miloslav (referee)
Subject of this thesis is "Process of recognition and aquirement of a foreign market for Habla CZ, s. r. o. comapny". The aim is to criticize the feasibility of entering a slovakian market, which was preliminary chosen as prospective. The description of each step of a foreign market recognition and aquirement occupies the theoreticaly-metodological part of the thesis. Practical part adresses application of the theoretical steps in real case of Habla CZ company. The thesis includes prospective market analysis from both the macro environment and micro environment point of view. Form and strategy of entering the market is then chosen according to the results of the market analysis, appropriate usable marketing mix is composed. The feasability of supposed opportunity of entering the foreign market is qualified in the end and strategy and mothod of communication with bussines partners is suggested.
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