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Proposal for strategic brand development
Ludvík, Matyáš ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
V této diplomové práci je analyzován význam rozvoje značky v rámci odvětví home staging pro společnost Prostěvize, která se pohybuje v této sféře, jejíž cílem je získat lepší pozici na trhu. Diplomová práce popisuje významnou roli, kterou staging hraje pro zvýšení hodnoty nemovitostí, a zdůrazňuje, jak konkurenční je trh s nemovitostmi. Nastiňuje způsoby, jak zlepšit povědomí o značce Prostěvize, vedle některých předních amerických firem v této oblasti. Téma práce vyhodnocuje kompletní analýzu, kde je Prostěvize porovnávána se zavedenými americkými poskytovateli stagingových služeb. To zahrnuje studii jejich strategií, provozních přístupů, umístění na trhu a především jejich značku. Hlavním záměrem je však postoupit k realizovatelným poznatkům a kreativním nápadům, které lze přijmout za účelem zlepšení značky a tržního působení společnosti Prostěvize.
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Impact of Domestic and Foreign Companies on Regional Development:The Case Study from Pardubice Region with the Focus on Knowledge Based Production
Procházka, Jan ; Žížalová, Pavla (advisor) ; Šiftová, Jana (referee)
Foreign companies were the main drivers of economic development in the Czech Republic in last two decades. Today the Czech market is already saturated with large number of foreign investment and future development of the Czech economy depends on a shift towards a knowledge-based economic development. Thesis attempts to evaluate different position of domestic and foreign companies from the Pardubice Region in global production networks. This position will have different influence on focus of companies on research, development and knowledge-based activities. The work is based on 34 directed interviews with the directors of domestic and foreign companies from the Pardubice Region. First aim is to indicate different position of domestic and foreign firms in global production networks. Second aim is to find a different meaning of research and development activities for companies. Development activities are the main article of shift towards the production of knowledge-intensive products with higher added value. Last aim of thesis is to evaluate different intensity of collaboration of domestic and foreign companies on the research and development activities with other firms and institutions.
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Global value chains in electronic industry - the case of the Czech Republic
Moravčík, Martin ; Vlčková, Jana (advisor) ; Vošta, Milan (referee)
The diploma thesis deals with the activities of global value chains in Czech Republic, with a focus on the Czech Republic. The theoretical part of the work explains the term value chain, its origin, function and its impact on selected economic indicators. Types of the processes in the firms and the possibility of relocation on the external subject or abroad is mentioned at the end of this section. The practical part aims to access the activity of the companies in global value chains. Based on the statistic dates, information from various databases and calculations, the paper offers an insight into the situation in selected sectors. Other parts are dedicated to analyzing the opportunities, current trends and overall development of this industry in Czech Republic. The output of the work provides a general look on the concept, how the firms are working in value chains and how are they affecting the electronic industry.
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