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Bioproduction and its distribution in the districts of the České Budějovice a Český Krumlov
VOTAVOVÁ, Jana
The main goal of this work is to evaluate the structure and volume of bioproduction from the monitored area and to suggest possibilities for its better application on the market. The work is divided into theoretical and empirical part. The theoretical part is a literature search and presents areas of organic production legislation, the Czech Republic's action plan for agricultural development in the years 2021 to 2027, the current food market, organic food distribution channels, customer decisions on orga-nic products and the sustainability of the organic food market. In the empirical part, a questionnaire survey is conducted, in which the suppliers (farmers) of the SCUK.cz platform are interviewed. Various areas of their production and distribution are exa-mined here. Subsequently, the obtained data are evaluated and interpreted, a proposal for measures to expand the volume and range of organic production in the region and its better application on the market is created and a discussion is conducted.
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Issue of the Farm Markets in the Czech republic
Prošková, Jiřina ; Toth, Štefan (advisor) ; Jan, Jan (referee)
This diploma thesis deals with problems of farmers´ markets. The Consumers
still prioritize lower prices over the food quality. The Czech Republic is trying to promote organic food and propagate it.This approach is not increasing only sales success, but also the renewal of a healthy lifestyle. There is direct correlation between promotion of
regional foods and selling of these products.Marketing role is in the hands of the dealers, who are forced to attract attention and sell their products.
The Marketing role is based on current legislation, standards and regulations, including notonly business processes, but also the environment. To farmers´ markets relate the same laws like any other food sellers. Another form of sales are expanding farm shops.
The main goal of this diploma thesis is the identification of determinants of consumer behavior during buying of organic products from farmers and historical development of farmers´markets.Using literature search to handle the issue of farmers' markets from their historical origins to the expected course of development in the upcoming years. Using surveys to determine their attendancein the Ústí region and create a proposal for further measures leading to the development of farmers´markets. Subsequent analysis of the provided informations by vendors offering organic products and the target group of buyers.
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Consumer preferences when shopping at farmers' markets
Benešová, Michaela ; Šánová, Petra (advisor) ; Markéta, Markéta (referee)
The master´s thesis characterizes farmers´ markets and their development, supervisory authorities which are linked with the farmers´ markets, the codex of farmers´ markets and the basic signs of quality. The main aim of the thesis is to identify the preferences and the buying behaviour of consumers who buy food on farmers´ markets and consecutive formulation of recommendation for sellers and producers of the original Czech food products who implement their goods on farmers´ markets based on the findings. The consumer's preferences survey was implemented by a direct interrogation through questionnaires. All age groups were included in the survey. There were 172 questionnaires which were filled and the data were processed to charts and tables and were evaluated through Microsoft Excel. Then an analysis of the dependency of chosen signs was done. The analysis was done using the x2 test of the independency in the IBM SPSS Statistics software and following confirmation or refusal of the hypothesis which were stated in advance. The findings show that the most visited farmers´ markets are the markets on Náplavka. The consumers who participated in the survey prefer the quality of the goods, the freshness of the goods and their own experience the most. The goods which the consumers buy the most often are fruits, vegetables, pastry, milk and dairy products.
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Analysis of market conditions for the development of agritourism in the selected destination
KUTHANOVÁ, Eva
Tourism consists of various kinds and forms. Segmentation of different groups of visitors is an important aspect, because visitors have different needs and requirements. Due to the different needs and requirements of visitors an individual access of all subjects in tourism is very important. One part of tourism is agritourism, too. The author of the thesis focuses on the analysis of supply and demand for agritourist farms.
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