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The role of brief in tender for marketing campaigns
Procházková, Michaela ; Černá, Jitka (advisor) ; Grunt, František (referee)
The bachelor thesis deals with the issue of a tender procedure and the importance of a high-quality brief which facilitate this process. Theoretical part focuses on advertising agencies, their history, division and covering associations. Furthermore, the recommended content of the brief and the tender procedure by Association of communication agencies are specified. The role of quality research through the expert interview is emphasized. In the practical part of this thesis is interviewed the contracting authority and the agency's failure in the specific tender is being investigated. Following this research, there are recommendations for the agency resulting from the interview.
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Case Study reclamation of the quarry Silvestr in the Sokolov, or the path from the quarry to golf
Barteková, Petra ; Rynda, Ivan (advisor) ; Říha, Martin (referee)
This diploma thesis deals with the issue of public participation in deciding activities of reclamation. I chose former quarry Silvester near Dolni Rychnov as my research area. This area was transformed into eighteen-holes golf grounds and wood grounds with sport and relax stuff during reclamation work. This thesis consist of theoretical, methodological and empirical section. Theoretical section introduce basic concept of recultivation, law regulating recultivation, conservation, restoration ecology as scientic field and last but not least Sokolov region as region with long tradition of recultivation. The Methodological part describes methods of practical research, which is essential part of this thesis. The Empirical section introduce results of my research. Key words: reclamation, opencast coal-mining, restauration ekology, nature conservation, reclamation project, expert interview, questionnaire
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Marketing of the state castles and chateaus
Borská, Kateřina ; Karlíček, Miroslav (advisor) ; Černá, Jitka (referee)
This thesis is focused on marketing of the state castles and chateaus. The fact, that they are considered as a cultural heritage which must be preserved for the future generations, gives marketing of the castles and chateaus unique characteristics. The aim of this thesis is to determine marketing recommendations for the state castles and chateaus and another historical buildings within the Czech Republic, resulting from the expert interviews with the castellans and other personnel of the Czech castles and chateaus and from the research of available Czech and foreign literature.
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