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Civic Engagement of Women Who Shop Ethically
Vojteková, Zuzana ; Moree, Dana (advisor) ; Muhič Dizdarevič, Selma (referee)
The diploma thesis focuses on ethical consumerism and its impact on the civic engagement of young women. Ethical consumerism, which includes, for example, boycott and buycott of products and services, is gaining momentum in the downfall of formal civic engagement. Citizens move to the market where they apply their ethical principles of noneconomic character. Their consumer choices are motivated by publicly beneficial motives. The theoretical part of the diploma thesis defines both civic society and its civic participation, and ethical consumerism. The theory of ethical consumerism addresses the definitions of basic concepts, the change in the political climate, which has allowed the expansion of ethical consumerism and the gender aspect of this phenomenon. The research focuses specifically on young women who live in Prague and regularly shop ethically, and their participation in civic engagement before and after becoming ethical consumers. From the data gathered, it was found out upon which products the informants exercised their ethical consumption, the representation of socio-economical, environmental and political motives and how they formally and informally engage in civil society. Choosing products is just like casting a vote. The consumer choice gives citizens a sense of who they are, it is...
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Civic Engagement of Women Who Shop Ethically
Vojteková, Zuzana ; Moree, Dana (advisor) ; Muhič Dizdarevič, Selma (referee)
The diploma thesis focuses on ethical consumerism and its impact on the civic engagement of young women. Ethical consumerism, which includes, for example, boycott and buycott of products and services, is gaining momentum in the downfall of formal civic engagement. Citizens move to the market where they apply their ethical principles of noneconomic character. Their consumer choices are motivated by publicly beneficial motives. The theoretical part of the diploma thesis defines both civic society and its civic participation, and ethical consumerism. The theory of ethical consumerism addresses the definitions of basic concepts, the change in the political climate, which has allowed the expansion of ethical consumerism and the gender aspect of this phenomenon. The research focuses specifically on young women who live in Prague and regularly shop ethically, and their participation in civic engagement before and after becoming ethical consumers. From the data gathered, it was found out upon which products the informants exercised their ethical consumption, the representation of socio-economical, environmental and political motives and how they formally and informally engage in civil society. Choosing products is just like casting a vote. The consumer choice gives citizens a sense of who they are, it is...
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Conviction and Consumption - The Case of Fair Trade in the Czech Republic
Humhej, Jan ; Remr, Jiří (advisor) ; Soukup, Petr (referee)
As documented in previous research, the attitude-behaviour gap (inconsistency between declared values and actual purchases) is phenomena which affects consumption in many different markets of ethical consumption. The diploma thesis analyses this phenomena, specifically in Czech Fair trade market. The attitude behaviour gap in the Czech Fair trade market was found to be in around third of the population, confirming the presence of the gap, which replicated the results of previous research in the field. From people with pro Fair trade values who do not buy Fair trade products, approximately half is not aware of Fair trade existence, indicating that lack of Fair trade awareness could be possibly hurting Fair trade sales. When analyzing respondents with pro Fair trade values who also have Fair Trade awareness, the skepticism towards ability of Fair trade movement to fulfill their declared goals and high quality perception of Fair trade products turned out to be the strongest and statistically significant predictors of whether one buys Fair trade or not. Focus on raising awareness about Fair trade existence, improving quality perception and decreasing skepticism towards Fair trade conversion is suggested for Fair trade marketers for helping to convert people with pro Fair trade values into Fair trade buyers.
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Social meanings of local food and its consumption
Loučímová, Barbora ; Zagata, Lukáš (advisor) ; Jiří, Jiří (referee)
Farmers markets, system of bio-boxes, community supported agriculture, yard sale and stores, is a summary of alternative forms of selling local food which can be found on our market. On the other side the newly established sections or shelves in supermarkets are
starting to provide and include local food in their product range only after consumer pressure.
Local food does not fall into one particular definition. Each of us under this designation can specified to what extent or distance of locality means to him. These foods have several advantages over conventional foods. Among the advantages is included growing in the Czech Republic, the absence of imports from distant countries, harvesting food at the time of ripening and more.
Labeling, labeling method itself and the importance of brands is described in chapter political viewpoint.
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