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Ethical Perspectives on Advertising
SOJKOVÁ, Eva
In my paper I examine the practice of advertising from ethical perspective. The paper informs about the ethical regulation of advertising practice in Czech Republic and highlights its interconnection with legislative regulation. It also introduces the work of the Committee for advertising {--} the first organization for auto-regulation of advertising in Eastern Europe {--} whose goal is to ensure honest, legal, decent, truthful practice of advertising in Czech Republic. In the main part of my paper, I try to highlight the unethical practices in advertising. I explain the term `manipulation{\crq} and show how it is used in advertising. Special attention is given to the manipulation of children and youth. Another important issue has to do with abusing of women in advertising and with related sexism which, in many cases, disregards the dignity of women. Finally, social advertising is also a topic of my paper inasmuch as it is often ethically questionable.
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Regulation of advertising, focus on portrayal of women
Ficová, Klára ; Postler, Milan (advisor) ; Zamazalová, Marcela (referee)
The thesis deals with self-regulation in the advertising, especially image of women in advertising. The main theme focuses on portrayal of women in advertising, gender stereotypes, and sexism. The practical part examines the available studies on women's image and analyzes advertising dealt with Arbitration Commission of Advertising Council in period 2005 - 2009. In conclusion there is a set of recommendations for self-regulatin in advertising.
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The legal and ethic regulation
Chlebounová, Pavla ; Pešek, Ondřej (advisor) ; Horová, Olga (referee)
The main subject of the final Bachelor thesis The legal and the ethic regulation in advertising is summary of Czech legal rules in connection with advertising. It describes mainly ethic point of view according to Codex of Advertising. Practical part describes chosen causes of several past years, which were solved by the Council for Advertising. In the end of the work there is presented the difference of ethic perception in commercial and social advertising.
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