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	Portrayal of distance suffering in advertising and its consequences Dušková, Magdalena ; Rosenfeldová, Jana (advisor) ; Klimeš, David (referee) Detailed record
	Etika v reklamě. Srovnání České republiky se zahraničím Veselková, Martina ; Lhotáková, Markéta (advisor) ; Jurek, Martin (referee) This thesis deals with the ethics approaches in advertising in different countries. First of all I describe the culture influence to the ethical values in the countries which need to be respected in the advertising appeal selection especially in the international advertising. In order to identify the concrete ethical values and attitudes in particular countries, the legal regulations and self-regulatiuons rules in advertising were analyzed. Furthermore, I choosed the unethical ads in particular countries and explained that approach through the theory of Hofstede's Cultural Dimension Model. The conclusions of such ethical analysis could be used in the international advertising. For this cross-country ethical comparison was chosen Czech Republic, China, India and Great Britain. Detailed record
	A comparison of analysis of the ethics in advertising in the CR and SR Majerníková, Silvia ; Postler, Milan (advisor) ; Mikeš, Jiří (referee) The aim of this thesis is an analysis of complaints on the advertising campaigns in terms of ethics in Czech and Slovak Republic and the comparison of decisions for these advertising campaigns raised by Councils for advertising in CR and SR. The theoretical part deals with the definition of marketing communications, the definition of advertising as a form of commercial and marketing communications. There are also discussed and compared Codes of ethic adopted by the Councils in both countries. The practical part deals with specific complaints on the controversial advertising campaigns. As advertising influences the general public, this chapter highlights the importance of ethics which are also contained in the Codes. Detailed record

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