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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Green marketing in DM drogeriemarkt company
 Bakalářová, Jana ; Báča, Ladislav (advisor) ; Koudelková, Petra (referee)
The Bachelor's thesis entitled Green Marketing in DM drogeriemarkt company deals with the analysis of a new marketing approach/attitude also known as an environmental or green marketing, which has become very popular. The two preliminary chapters of my bachelor thesis are devoted to theoretical explanations, terms and definitions on the basis we can more develop it to a deeper description of marketing terms. The following part introduces a green marketing itself from it's definition through history to it's uncertain future. The main part of my bachelor thesis is the analytical part concerned on marketing mix of bioproducts sold in the surveyed company in a combination with the organic products on the Czech market. The analysis contains a bioproduct analysis in terms of visual appearance, but also their composition, environmental indication, pricing policy and also company's marketing communication.
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Green marketing
 Kymlová, Šárka ; Zamazalová, Marcela (advisor) ; Koudelka, Jan (referee)
The thesis acquaints readers with the basic ideas of a new trend in marketing -- green marketing. It points out its particularities, historical evolution and potential application, including warning about common mistakes. The thesis aspires to bring an overview of the topic.
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