|
The Politics of Interpretation. Rhetoric, Discursive and Textual Games in Literary Criticism in the Era of the So-Called Normalisation
Andreas, Petr ; Bílek, Petr (advisor) ; Bauer, Michal (referee) ; Pullmann, Michal (referee)
Bibliografický záznam ANDREAS, Petr. Politika interpretace. Rétorické, diskursivní a textové hry v normalizační literární kritice. Univerzita Karlova, Filozofická fakulta, Ústav české literatury a komparatistiky, 2014. Vedoucí disertační práce: prof. Petr A. Bílek, CSc. Anotace Tématem této disertace je politika interpretace v normalizační literární kritice a publicistice (1968-1989). Práce kategorizuje a analyzuje diskursivní, rétorické a textové strategie, které používali literární kritici a publicisté (a jednotlivé profesní a názorové skupiny) publikující v oficiálním publikačním prostoru. Metodologicky vychází z konceptu politiky interpretace podle P. C. Hogana, rozvinutého o teorii jednání a teorii řečových aktů. V první, teoreticko-metodologické části (kapitoly II-IV) je představen a rozvíjen pojem politiky interpretace a analyzovány metodologické problémy interpretace literárněkritických a publicistických textů z normalizační éry. V druhé, analytické a interpretační části (kapitoly V-VII) jsou rozlišeny tři roviny politiky interpretace podle umístění ve struktuře kritického aktu a identifikovány kategorie rétorických, diskursivních a textových strategií. V třetí, závěrečné části (kapitola VIII) je zobecněno a syntetizováno poznání o podobě a fungování kritického aktu v normalizační éře. Annotation...
|
|
Proposal for Changes of Human Resource Management in a Company
Růžičková, Eva ; Petrová, Kateřina (referee) ; Konečná, Zdeňka (advisor)
This thesis examines the current state of employee satisfaction in a small business in relation to human resource management. The theoretical part of the thesis focuses on definitions and explanations of key concepts such as work motivation, job satisfaction, engagement and dedication, which are necessary to understand the context of the issue. The analytical part of the thesis presents the results of a qualitative research conducted through interviews with employees to examine their satisfaction with their current management. Finally, based on the analysis of the interviews, the thesis provides specific recommendations for the company management on how to improve the working environment and increase employee satisfaction in the form of recommendations for possible changes and improvements in the current personnel management system.
|
|
Consumer engagement in business practice
KECLÍKOVÁ, Klára
This thesis deals with the topic of customer engagement in business practice. There are two main parts of the thesis - theoretical and practical part. The theoretical part is focused on the description and presentation of all information related to the issue of customer engagement in business practice from relevant professional publications, articles or Internet sources. The practical part focused on qualitative and quantitative research. First, a content analysis of current engagement tools was conducted, from already available sources. Subsequently, quantitative research was carried out, through a questionnaire survey in which 201 questionnaires were collected. It also included qualitative research, in the form of individual semi-structured interviews. The data collected was then used for more detailed analysis. Based on the analysis of the current status, trends, preferences, findings and insights, additional customer engagement tools were developed and proposed to the business to lead to higher customer engagement.
|
|
Proposal of the Debt Collection Improvement in the Enterprise
Ondrová, Petra ; Labounek, Marcel (referee) ; Musilová, Helena (advisor)
This bachelor thesis focuses on hedging instruments and debt collection. Theoretic part explains concept related to this issue. Analytical part is focused on actual method hedging instruments and debt collection in business entity. The analyse is done in law, accounting, tax and economic terms. At the conclusion are designs more efficient hedging instruments and debt collection in business entity.
|
|
Communication Mix on the Social Networks
Lunda, Radek ; Jelínek, Vojtěch (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a suitable proposal for a combination of promotional tools on social network sites Facebook and Instagram. In particular, the Reach, Views, and Followers variables will be tracked. In the theoretical part, the basic knowledge of the online marketing environment, knowledge of history and the advantages and disadvantages of classical and online marketing will be defined. In the upcoming analytical part from the described area, will be described potential opportunities for the development of social networking sites, which the author of this work uses to promote cultural events in Brno. The author of this work describes the competitive sites and profiles in the field of promotion of cultural events in Brno. In order to fulfill the stated goals of this work, a combination of paid or unpaid tools and their alternatives on the social networking sites Instagram and Facebook will be formulated.
|
|
Analysis of Debt Collection in Company Poličská stavební, s.r.o.
Minář, Michal ; Kučera, František (referee) ; Musilová, Helena (advisor)
My bachelor's thesis deals with problems of debt collection after due date. The theoretical part focuses on the creation, ensuring, limitation and termination claims. It also deals with methods of debt collection according to the Civil Procedure Code, Enforcement Code and arbitration procedure. The thesis analyzes overdue receivables in the company Poličská stavební, s. r. o. and submits proposals for more effective debt collection in this company.
|
| |
|
Proposals to Improve Debt Collection in a Business Entity
Balabánová, Pavla ; Krajpová, Petra (referee) ; Musilová, Helena (advisor)
The bachelor thesis deals with the issue of debt securing and debt collecting. The study is devided into severals parts. Theoretical part is where juridical, tax accounts and economic terms are explained. Analytical part is where the debts are analyzed on a practicular subject. Next part presents own sollutions to improve more effective debt collecting and debt securing. The own sollutions are evaluated from the point of view of economic demands and feasibility in practice.
|
|
Indemnity and Debt Collection in LOGSYS, spol. s r. o.
Tůmová, Simona ; Bartošová, Eva (referee) ; Musilová, Helena (advisor)
The Bachelor's thesis deals with securing and collecting debts. The theoretical part of thesis includes the explanation of not only legal, but economic, accounting and taxation concepts related to issues of debts. The analytical part of thesis describes the entrepreneurial subject called Logsys, s r.o. and focuses primarily on their existing securing and collecting debts. The particular recommendations of the most effective way how to secure or collect debts are included in suggestions of solution.
|
| |