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Faktory ovlivňující nákupy na aukčních portálech
Krulová, Petra
Krulová, P., Factors influencing the purchases on auction portals. Bachelor thesis. Brno: Mendel University in Brno, 2015. This thesis deals with the finding of the factors which influence the shopping on the auction portals. In the first theoretical part is summarized the theory of the e-commerce and its related auction portals. Afterwards the theoretical methods of marketing research and the basic statistical methods for data processing are de-scribed. In the second practical part the data of the survey is analysed and the results interpreted. Using the test of independence in the PivotTable, the factors which influence the purchases on the auction portals are determined. The conclu-sion summarizes the results of obtained work.
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New technology in the Trade
HIRSCH, Pavel
The aim of this thesis was to evaluate current approaches in the field of modern tools and technologies used in business. A secondary aim was to assess the level of their representation in practice and on the basis of their occurrence to gather recommendations with regard to their implementation in Czech companies. In the theoretical part, I outlined the importance of technological advances and modern technologies and emphasize their impact on the future of the company. Attention was focused on the creation, resource opportunities and allocation towards innovation and also on ways to support and fund them. The new generation technologies have also been mentioned and at the end of this work, I paid attention to modern approaches in the retail business. In the practical section I conducted research in five retail chain stores in the UK, Germany and the Czech Republic. Using statistical diagnostic methods I evaluated the resulting primary data revealing the extent of using modern technologies in the five monitored businesses. These methods then further helped me to classify the tracked subjects by success levels to reveal the ideal 'fictitious' company. The results of the case studies were general design guideline for action and the basis for the second part of the research. Like the analysed group of subjects, I conducted research at the retail chain Kaufland Czech Republic v.o.s.. I compared results of the research with values of the 'fictitious' company and from the resulting differences I have derived practical suggestions to improve each area. Key proposals that have been established through this study include: presentation of the subject in social networks, the introduction of online sales with the possibility to pick up goods at the store, installation of self-service checkouts, the use of NFC tags and electronic shelf price tags and increasing attractiveness of in-store communication by the use of interactive eye-catching displays and information channels. In conclusion the main points of the proposed solution would bring subject Kaufland cost savings and physical employee labor savings while improving awareness of the company in the eyes of target customers.
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Key aspects of web applications according to their business focus
Nemejovský, Michal ; Buchalcevová, Alena (advisor) ; Mittner, Jan (referee)
The main focus of this diploma thesis is the characteristics of key aspects, which are important when designing, implementing and maintaining web application, whereas these aspects differ according to business model of the web application. The thesis reflects modern trends in the areas of web project management, UX, web design, E-Commerce process management etc. The thesis consists of the introduction, theoretical part, practical part and conclusion. In the introduction I present the reason for picking this topic, the more in-depth targets of the thesis, preconditions, restrictions, in-depth structure, sum-up the expected contribution and present research of the field. The theoretical part consists of the information about online business and introduction of the web applications. Furthermore, the key domains are presented with the new trends in different areas of web applications. In the practical part, at the beginning, there are categories of web applications defined, which are based on different business models introduced earlier. This part is followed by the comprehensive analysis in the field of web E-Commerce applications for each category of the web application, with the output of trends and best practices in the field according to each domain of the web application. It is then followed by the analysis of situation around web applications in general, because here were also some trends and best practice noticed. In conclusion I sum up the acquired results, introduce the contribution of the thesis and think about the situation around the web applications.
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Establishing elektronical shop like a enhacement of classical shop
Mokrý, Richard ; Svatá, Vlasta (advisor) ; Toman, Prokop (referee)
This diploma thesis concerns with electronic business. The technology of the trade, the internet and it's services and the history is described in the first chapter. Next chapter concerns with the general theoretical issues of electronic business. Defines relationships of particular subjects, such as client, seller or government service that appear in the terms and conditions of electronic business. Then describes the general model of electronic business. The third chapter is dedicated to general approach to creation of the electronic shop project. The fourth and the last chapter describes the project of implementation of the electronic shop to the company M&N in detail, from setting goals, evaluating expenses, to actual creation of the electronic market as a enhacement to existing store. At last there is the contract between M&N and the software development company that will create the internet application in the attachement of the thesis.
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New technologies of retailers
DAŇKOVÁ, Anna
The goal of this thesis New technologies of retailers is to describe development of trade, new technologies of retailers, a detailed analysis of selected technologies. Than advantages and disadvantages and formulation of recommendations. The first part of thesis covers the theoretical information about issues, in particular the definition of basic terms of trade, retail and new technologies. The second part of thesis includes application theoretical knowledes by the own research in České Budějovice.
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The Use of Google Analytics in an E-shop
Jansa, Marek ; Molnár, Zdeněk (advisor) ; Gála, Libor (referee)
This thesis is focused on detailed description of the Web analytics tool Google Analytics and its use in improving attendance and competitiveness of Dobra vína company's e-shop. The aim is to propose measures that will increase sales of offered products. The measures were designed combining the analysis of web content, technical analysis of the web and the data obtained using Google Analytics. The thesis provides updated information on setting up Google Analytics: important changes that had taken place recently among which the transition to asynchronous syntax. These haven't been yet summarized in any other similar work. It also brings its own perspective on the use of information from Google Analytics to improve the performance of Internet business. The thesis presents the web analytics and the tool Google Analytics in general; it describes the setup and customization of the tracking code and finally it provides a short guide on how to read the visualized data. In the practical part it explores the web content of the Dobra vína's site and its technical aspects, after this it presents the specific settings of Google Analytics for the site and the final chapters analyze the data obtained from Google Analytics and propose adequate measures to take.
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Analysis of Daily Deal Sites Market in the Czech Republic from a Customer Perspective
Šíp, Petr ; Mészáros, Jan (advisor) ; Buchalcevová, Alena (referee)
This bachelor thesis analyses daily deal sites market offers in Czech Republic and creates a model of a daily deal site according to customer preferences. First the e-business is described. Then the concept of group buying is explained. The history of daily deal sites evolution is explained. Followed by the security of daily deal sites. Further, the benefits and limitations for participants are discribed. A questionnaire survey among consumers is evaluated and from it found out their preferences. Furthermore, monthly offers of deals on three czech daily deal sites are created and their analysis is performed. At the end, based on answers from filled in questionnaires and performed analyses the model of a daily deal site is created.
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Credit cards on the internet
Kolář, Jiří ; Matuštík, Ondřej (advisor) ; Kalina, Jaroslav (referee)
Using credit cards to buy goods and services is becoming more and more popular and this trend can be observed even when paying by card over the Internet. From a customer perspective is indeed a comfortable and quick way of paying. Merchants realize this and so in their online stores card payment allows. The content of this work illustrates the issue of security of payment cards on the Internet, encryption and secure communication, as a basis for describing 3D Secure standard. The aim is to analyze the security features of payment cards issued by banks and credit institutions operating on the Czech market from the perspective of the owner of the credit card. At the same time to estimate future developments in this sector based on facts and trends.
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Customer Intelligence in e-shop
Pavel, Jan ; Novotný, Ota (advisor) ; Maryška, Miloš (referee)
Studies are focused on methods for better recognition of internet shop customers. General this method is called Customer Intelligence. It contains means of increase of customers valuation for a society. It is based on exploitation of accumulated data about customer which helps to get necessary information. A main target of Studies is to create system of Customer Intelligence addapted to society needs. For internet seller it is necessary to include a web analytics into the system too. In a theoretical part there is an explanation of attitude and significance of Customer Intelligence in terms of informational company system. Furthermore there is taken a customer value. It is proceeded from basic means of customer valuation assesment via customers lifelong value for society to means of customer scoring A practical part of Studies is devoted to performed analyses of customer data which are the main details for execution of Customer Intelligence. There is explained how this obtained information will be used. In a conclusion there is descirbed a technical realization and problems which had to be necessarily solved during the implementation.
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