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Election strategy of candidates in the 2023 presidential elections in the Czech Republic
Mariašová, Linda ; Hájek, Lukáš (advisor) ; Drašar, Michael (referee)
The bachelor thesis deals with the analysis of the candidate's election campaign strategies in the presidential elections in the Czech Republic in 2023. The campaigns of the three most successful candidates - Andrej Babiš, Danuše Nerudová, and Petr Pavel - were subjected to a thematic analysis based on the analysis of the media outputs and the candidate's social media posts. The thesis aimed to identify the strategies used in the period before the first round of elections based on the typology of Dariusz Skrzypiński. The typology defines four types of strategy - reinforcement, expansion, neutralization and reversal. The theoretical part explains the basic concepts essential for understanding the topic and introduces in detail the initial typology of strategies. The methodological part describes in detail the methods used to carry out the analysis, focusing on data collection and subsequent data analysis. The conclusions of the thesis can be used as a starting point for further research on candidates' strategies in presidential campaigns or election campaigns in general, especially in the context of correlating the use of strategies with final election results.
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Comparison of election campaigns of the Green Party, Czech Pirate Party and the Free Citizens Party in elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013
Kratochvílová, Šárka ; Váňa, Tomáš (advisor) ; Kratochvíl, Lukáš (referee)
The bachelor thesis Comparison of election campaigns of the Green Party, Czech Pirate Party and the Free Citizens Party in elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013 focuses on strategies in the election campaign of three "single-issue" parties during the by-election that was held in the Czech Republic in 2013. The thesis is based on the theoretical concept of political scientist Dariusz Skrzypiński, who divided election strategies of political parties into four categories: personal strategy, financial strategy, communication strategy and strategy of relations between parties. Methodologically considered, this bachelor thesis is a comparative case study with the aim of describing and comparing particular election strategies of three czech "single-issue" parties when every single one of them covers a different main topic. The three parties are the Green Party, Czech Pirate Party and the Free Citizens Party.
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Election strategy of candidates in Czech presidential campaign 2012/2013 - comparison of party and non-party candidates
Douděrová, Lucie ; Váňa, Tomáš (advisor) ; Just, Petr (referee)
The bachelor thesis Election strategy of candidates in Czech presidential campaign 2012/2013 - comparison of party and non-party candidates assesses the election campaign before the first direct vote presidential elections in the Czech Republic in 2013 with regards to the party classification of the candidates. The thesis consists of descriptive analysis of each campaign according to Dariusz Skrzypiński's criteria and a comparison of those criteria (communication strategy, financial strategy and strategy of relations between candidates) within the party and the non-party candidate campaigns. The assumptions verified in this thesis focus on both party and non-party candidates, advantages and disadvantages of their strategies and their comparison.
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Analysis of the TOP 09 Election Strategyin the Regional Elections 2012 - Region of Pardubice
Faltová, Zuzana ; Shavit, Anna (advisor) ; Jüptner, Petr (referee)
Analysis of the TOP 09 Election Strategy in the Regional Elections 2012 - Region of Pardubice Diploma thesis "Analysis of the TOP 09 Election Strategy in the Regional Elections 2012 - Region of Pardubice" deals with the election campaign TOP 09 in the elections to the Assembly of the Pardubice Region in 2012. TOP 09 is a political party in the Czech political scene first appeared in 2009. Regional elections in 2012 for the political party represented the first major challenge since its entry into the Chamber of Deputies in 2010 and the opportunity to establish themselves at the regional level. The thesis examines the elections in the Pardubice region in terms of the theory of second-order elections. The research of this theory was made in terms of the first direct elections to the European Parliament in 1979. The aim of this thesis is to introduce the theory of second order elections and to analyze the election strategy of TOP 09 before the elections to the regional council in 2012 in Region of Pardubice. Based on this theory will be find out if it is possible to apply this theory on the election strategy of TOP 09 and if the election managers of TOP 09 reflect this theory or the election strategy is created independently on this phenomenon. Keywords The election to the Assembly of the Pardubice...
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Election Strategy of Small Political Parties: Case Study on TOP 09, Public Affairs Party and Party of Civic Rights - Zemanovci before Czech Parliamentary Elections 2010
Kapuciánová, Aneta ; Just, Petr (advisor) ; Lebeda, Tomáš (referee)
Diploma thesis Election Strategy of Small Political Parties: Case Study on TOP 09, Public Affairs Party and Party of Civic Rights - Zemanovci before Czech Parliamentary Elections 2010 assesses the election campaign of mentioned political parties, their personal, communication and financial strategy as well as their strategy of inter-parties relations. The author assumes that the small political parties, which all of the examined ones were at the time of this research, lead the campaign in a similar way - avoiding the negative campaign, they are led by a strong and well-known personality who can attract the attention not only of the voters but also of the media, and they have a large number of supporters who sympathize with the particular political entity. The theoretical concept of the text is based on the similarity of political and economic approach of marketing - therefore the author reckons the small political parties as the nichers of the political market. They can be characterized by occupying only a small niche of the political market which is ignored by the bigger political parties for those it is place of peripheral importance. Hence the basis of electoral campaign of any small political party is delineation unoccupied part of the market. Nevertheless it is crucial to simultaneously...
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