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Politics of Corporate Hospitality in Light of Christian Ethics
Havelka, Ondřej ; Mašek, Vojtěch (advisor) ; Štica, Petr (referee)
The Diploma Thesis "Corporate Hospitality Policy in the Light of Christian Ethics" deals with the question whether there is a fair form and degree of rationalized corporate hospitality compatible with the bases of both general and Christian ethics. The thesis presents a comprehensive view of a wide range of approaches to corporate hospitality from selfless, over rationalized, up to binding, manipulating and corrupt. Corporate hospitality is a very current, widely used management tool. It can be a gratitude for cooperation, expression of regard and respect for a business partner, or demonstration of openness to future cooperation. However, corporate hospitality need not always be a step toward the other's unsecured space, but on the contrary, the effort to pre-ensure that space, and gain an advantage. Such hospitality can bind or even manipulate a business partner, with the goal of getting a job, insuring co-operation, or facilitating a way to profit. Such hospitality is already on the brink of corruption. An important part of the work is therefore to define corporate hospitality in relation to corruption and a deeper assessment of individual approaches to corporate hospitality. The thesis presents criteria of morally justifiable corporate hospitality and its limits elaborated for a particular...
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Business environment, business and cultural specifics of Serbia
Petričičová, Daniela ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The Bachelor's Thesis is about business environment, business and cultural specifics of Serbia. The first chapter contains basic information about geography, people and current political situation of Serbia. The second chapter contains information about Serbian business environment and the third chapter is about orthodox religion, cultural dimensions and traditions. The last chapter about business ethics and specifics contains information about specifics of business negotiations.
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Comparative analysis of approaches towards corporate social responsibility
Nováková, Hana ; Geuss, Erik (advisor) ; Branžovský, Antonín (referee)
The theoretical part of the thesis focuses on analysis and evaluation of utilization of the corporate social responsibility concept. It describes in detail the sense and content of CSR reports, which are released annually. The work verifies hypothesis, that in the Czech environment the strategy is being implemented in a narrower sense than in developed countries. The practical part refers about results of a few international and national studies dedicated to comparison of the concept domestically and abroad. Previous studies confirm the main hypothesis; the CSR policy is immature in Czech Republic, but is rapidly expanding. The hypothesis is confirmed also by field research, which was performed in four Czech companies that implemented the CSR policy. It was found out that the firms do not use the strategy in its entire extent and issuing reports which would meet international standards is not considered to be a priority for them. The conclusion of the thesis incorporates the assessment of current situation and suggestions for changes.
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Ethics in Marketing Communications
Pešek, Ondřej ; Černá, Jitka (advisor) ; Koudelka, Jan (referee)
The thesis focuses on new marketing communication techniques. Their appearance is triggered mainly by technological progress and consumers' immunity to existing methods. Despite business ethics being part of commercial activities of majority of companies and business activities, not seldom do these upcoming and non-standard methods cross the boundaries of law and ethics. This business ethics has institutionalized itself into ethics codes. The thesis provides insight into the issue of the system of legal regulations of advertising in the Czech Republic. The regulation of ethics is executed by "Rada pro reklamu" as so-called self-regulation. The bodies of "RPR", its activity and also the "Code" and its practical application are detailed. The regulation of ethics concerning Public Relations is also involved. Trends are illustrated by many examples from real life.
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The influence of Judaism on trade and business negotiations
Syhanevych, Vladyslav ; Gullová, Soňa (advisor) ; Müllerová, Františka (referee)
Tato práce je věnována otázkám izraelsko-židovské koncepce obchodu, zvláštnostem izraelského obchodního jednaní a průběhu tohoto jednání. První kapitola je věnovaná popisu židovské filozofii a náboženství, identifikací nositelů židovského náboženství, historii židovského národa a jeho představy o bohu a lidstvu. Cílem druhé kapitoly je popsat etiku obchodních vztahů v židovské tradici a její vliv na podnikání. Třetí kapitola je zaměřena na popis aspektů souvisejících s obchodním jednáním.
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