National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Analysis and Performance Increase of e-Commerce Shop Through Digital Tools
Chalupa, Patrik ; Schüller,, David (referee) ; Chlebovský, Vít (advisor)
This thesis deals with digital tools that are used in the performance marketing concepts. At the outset characterizes an Internet marketing and provides various forms of advertising on the Internet. The practical part is devoted to analysis of Internet business Planetaher.cz, which is based on an online marketing strategy designed to increase the volume of visits and sales in the e-shop. The practical part is focused on the scoring method of risk management in project management. At the conclusion suggests a few recommendations, which hold for further streamlining the entire Internet business.
The impact of the Covid-19 pandemic on the digitalization of Czech political parties
Alexová, Magdaléna ; Perottino, Michel (advisor) ; Brunclík, Miloš (referee)
The aim of the thesis is to assess the impact of the worldwide Covid-19 pandemic on the process of digitalisation of Czech political parties. The first part will provide the necessary insight into the issue of digitization of political parties and the tools that parties can use in it, including their consequences. The second part will focus on the nine most important Czech political parties (ANO 2011, ČSSD, KDU-ČSL, KSČM, ODS, Piráti, SPD, STAN, TOP 09), on the elements of their current digitization and the changes they have resorted to during the Covid-19 pandemic. We find that there are significant differences between the parties in their ability to successfully digitalize, which has manifested itself during a pandemic by their ability or inability to adapt flexibly to new conditions, adopt new digital tools and thus keep the party running effectively. The thesis will answer whether these differences, and thus the way in which the parties coped with the Covid-19 pandemic, are related to their structure and organization.
Analysis and Performance Increase of e-Commerce Shop Through Digital Tools
Chalupa, Patrik ; Schüller,, David (referee) ; Chlebovský, Vít (advisor)
This thesis deals with digital tools that are used in the performance marketing concepts. At the outset characterizes an Internet marketing and provides various forms of advertising on the Internet. The practical part is devoted to analysis of Internet business Planetaher.cz, which is based on an online marketing strategy designed to increase the volume of visits and sales in the e-shop. The practical part is focused on the scoring method of risk management in project management. At the conclusion suggests a few recommendations, which hold for further streamlining the entire Internet business.

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