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National Repository of Grey Literature

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Analysis of online promotion of the Czech Republic as an attractive tourist destination Piková, Nicole ; Vaško, Martin (advisor) ; Kvítková, Zuzana (referee) The thesis is focused on the topic of online promotion of the Czech Republic as an attractive tourist destination. First part defines basic terms such as online marketing its importance and specifics in tourism and destination marketing and management. There is one chapter dedicated to online marketing activities of the destination management organization CzechTourism and its research division Istitut turismu. The second part's objective is to analyse the channels used for online promotion of the Czech Republic on the target markets of incoming tourism. In the last part of the thesis there is a SWOT analysis of online promotion of the Czech Republic followed by my personal evaluation and possible suggestions. Detailed record

Analysis of promotion of the Czech Republic as an attractive tourism destination Žurmanová, Veronika ; Vaško, Martin (advisor) ; Štědroň, Bohumír (referee) The bachelor's thesis deals with the promotion of the Czech Republic as a tourism destination and focuses on selected marketing activities of the Czech national tourism organization - CzechTourism. The first part of the thesis defines the destination marketing in general and clarifies activities of national tourism organizations. The second part defines the incoming tourism of the Czech Republic and introduces the potential of the destination Czech Republic, national tourism products and marketing tools of CzechTourism. The third part represents selected marketing activities of CzechTourism. The last part contains SWOT analysis of the Czech Republic promotion and proposals for future campaigns. Detailed record

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