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Marketing Utilization in Service Sector
Jedličková, Lucie ; Čermák, Lubomír (referee) ; Chalupský, Vladimír (advisor)
This diploma work deals with marketing utilization in service sektor, concrete in legal profession. The objective was to make analysis of marketing assertion in legal office. On the basis of suitable methods was followed and evaluated actual posture of marketing literacy in legal office. Result of practical analyses was definition of barriers, handicaps, reserves and opportunities at marketing utilization in legal office. Theoretical part features information about marketing in service sektor, shows in legal profession domain and gets acquainted with used methods. Practical part analyses contemporary state in legal office. By means of suitable methods is drafted the measure, how to eliminate barriers, handicaps and reserves and to take advantage of opportunities.
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Design of Process Management of a Contract in a Company
Májsky, Adam ; Štrbáň, Ján (referee) ; Jurová, Marie (advisor)
The diploma thesis is focused on improving the functioning of business process management in the selected trading company. With the help of theoretical knowledge, based on which an analytical evaluation of the current status and a qualitative research are created, it proposes changes in the individual phases of the currently used process.
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The Study of Logistics Services in Business
Zahradníčková, Iva ; MBA, Tomáš Halamík, (referee) ; Jurová, Marie (advisor)
The Master´s thesis deals with the logistics services studies in Sika CZ, Ltd. Company. Considering the fact that the principal activity of the company is trading, it uses logistics as a substantial instrument to achieve the customers’ satisfaction. The main objective of the thesis is to create logical structures of services and project suitable metrics for measuring customers’ satisfaction of the provided services.
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Proposal of Increasing Level of Logicistics Activities in Order Processing
Hladilová, Kateřina ; Kolarczyk, Ondřej (referee) ; Bartošek, Vladimír (advisor)
The goal of this bachelor thesis is to increase the level of the selected customer service of the Secupack s.r.o. company. The theoretical part consists of logistics information, because the customer service interferes with individual activities of logistics. In the next part the customer services is described and are proposed certain methods to improve its level. Information acquired in the theoretical part is applied to the analytical part. The analytical part of this bachelor thesis aims to discover the current state of particular customer service, from which there will be proposed ideas to increase the level of the customer service and to lower the total expenses in this area.
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Managing Customer Experience
Seifert, Marián ; Čaniga, Igor (referee) ; Chalupský, Vladimír (advisor)
Cieľom diplomovej práce je analýza aktuálnej situácie zákazníckych skúseností vytváraných spoločnosťou a poskytnutie sérií odporúčaní pre ich zlepšenie. Práca kriticky hodnotí praktiky ovplyvňujúce zákaznícku spokojnosť v jednotlivých predajňách spoločnosti, internetovom obchode, servisnom stredisku a zákazníckom centre. Výsledkom sú odporúčané riešenia pre poskytovanie lepších služieb na zvýšenie zákazníckej loajality, ako aj spôsoby eliminácie zistených nedostatkov.
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Order Processing Management in the Company Focusing on Business Activity
Vašek, Vojtěch ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
The diploma thesis deals with order processing management in selected company focusing on business activity and development. The first part introduces the company and its product portfolio. The second part contains the theoretical background necessary to understand the issue. The third part focuses on analyzing the current state of the company and identifying ineffective processes within the sales department. The fourth part contains specific proposals to remove the current shortcomings and the last part summarizes the conditions and benefits of their implementation.
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The Motivation of Customer Services Employees
Trnka, Michal ; Hájek, David (referee) ; Konečný, Štěpán (advisor)
This thesis aims to increase the quality of telephone operators work and messenger network of the Mediaservis company, which competes to Czech Post and provides customer service outsourcing. The theoretical part of thesis is aimed to work motivation, wage-payment systems and employee benefits. The theory is applied in the second part of thesis, which brings suggestions to improve actual motivation system. Solutions are based on company and employee research.
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The Studies During the Engagement Organizations
Děchtěrenková, Šárka ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
The main goal of this thesis is to analyze a specific business process in CeWe Color Company. The thesis consists of theoretical, analytical and practical parts. In theoretical part are explained the basic concepts and approaches in the field of logistics. The following describes some of the specific elements of the logistics chain – customer service, information system of logistics and the distribution channels. The analytical part focuses on analysis the internal and external environment of the company and describes and analyses the company’s current situation. Current situation is reviewed and shortcomings are identified. At the end of work are proposed the concrete suggestions for improvement, including their benefits and conditions of realization.
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