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Comparison of the methods of the social responsibility (CSR). The example of 3 commercial companies, GEFCO ČESKÁ REPUBLIKA s.r.o., Dalkia a.s., ABB,a.s.
Macakova, Lucie ; Dohnalová, Marie (advisor) ; Frištenská, Hana (referee)
In my theses I focus on analysis of three international private market companies. Company GEFCO ČESKÁ REPUBLIKA s.r.o. , Dalkia a.s. a ABB a.s. With this companies I'm interested in the way how they practice corporate social responsibility (CSR). When I was choosing this companies I considered facts as: Company has to have head quarter in Western Europe Company has to have experience with corporate social responsibility and has to practice CSR and has to organize social responsible activities. All chosen companies are leaders in its business sector. In my theses I will focus on overview about CSR activities of companies, mainly on corporate philanthropy. I will focus on cooperation of these companies and non government organization, I'm interested in concrete activities done by NGOs in cooperation with through CSR and how NGOs perceived activities that are done through CSR. I'm interested in the way how companies involve their employees into CSR. I 'm going to aim if subsidiaries and head quarters practice same CSR activities and using same CSR tools. I'm also interested in the role of CSR in marketing strategy of these companies. Key words Non government organization, corporate social responsibility (CSR), corporate philanthropy, corporate volunteering, volunteer, civil society, organization,...
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The experience of non-profit organizations with corporate volunteering
Chalupianská, Jarmila ; Pospíšilová, Tereza (advisor) ; Deverová, Lenka (referee)
This diploma thesis deals with corporate volunteering from the perspective of non-profit organizations. The aim was to get practical experience from non-profit organizations that can be used by other non-profit organizations and companies to make more effective partnerships. The experience has been modified through in-depth interviews with representatives of eight non-profit organizations. Non-profit organizations are mostly positive about corporate volunteering experiences according to the interviews which were made. The empirical part of the work presents specific experience of organizations and summarizes benefits and negative corporate volunteering from their point of view. At the end of the thesis I summarize lessons gained from all interviews that can serve as recommendations for non-profit organizations and companies.
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Motivations of employees to participate in corporate volunteering
Přibylová, Lucie ; Legnerová, Kateřina (advisor) ; Muhič Dizdarevič, Selma (referee)
This diploma thesis deals with employees' motivation to participate in corporate volunteering, which is an integral part of civil society and each company's corporate social responsibility. Corporate volunteering is on the rise, but not every company perceives it with all the aspects that it could bring to it, its employees and society. I put into the context not only corporate volunteering, but also employee / volunteer motivation. In the research I found out the main and most frequent motivation of employees of three selected companies to participate in corporate volunteering, which I then compared with each other. Thanks to the research, I suggested to companies how they could improve corporate volunteering programs for their employees so the employees have more interest and credibility. Recommendations can be an inspiration for other companies that would like to start with corporate volunteering or promote it more in their company.
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Motivation and attitudes of employees to participate in corporate volunteer programs
Pivcová, Adéla ; Nový, Jan (advisor)
The thesis examines the motives and attitudes of employees of the selected company to participate in the corporate volunteer programs. In the theoretical part, the thesis deals with the concepts such as a corporate social responsibility, volunteering, motivation and motivation of volunteers and also it mentions research on motivation for the donations and the volunteering. Further, the thesis continue into the practical part, in which the motives for the volunteer activities and the attitude towards these activities are surveyed by the employees of company Avast. The results of the questionnaire survey can also be an interesting feedback to Avast and can help with planning the additional volunteer activities.
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Corporate Volunteering as a Form of Corporate Social Responsibility Fulfillment
Nováková, Petra ; Šerák, Michal (advisor) ; Frič, Pavol (referee)
This diploma thesis is focused on corporate volunteering as a form of Corporate Social Responsibility fulfillment. The subject of its first chapter is introduction of the Corporate Social Responsibility (CSR) concept. The second chapter is dedicated to volunteering - to its history, legislation and researches that have been realized within this field. In the third chapter, there are introduced forms of corporate volunteering. The next part is focused on motives leading to involvement in projects of corporate volunteering and on researches mapping involvement of the Czech society in corporate volunteering. In the next part of the thesis, there are presented and interpreted outcomes of an empiric research that was focused on benefits of corporate volunteering ascribed by corporate volunteers. Key words Corporate Social Responsibility, CSR, volunteering, volunteer, corporate volunteering, corporate volunteer, for-profit sector, non-profit sector
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Strategic Corporate Social Responsibility
Urbanová, Kristýna ; Pavičová, Petra (advisor) ; Deverová, Lenka (referee)
This master thesis is dedicated to strategic corporate social responsibility (CSR) and to the concept of creating shared value (CSV). It analyses the difference between CSV and common business philanthropy which is based on allocation of some part of their profit. It shows the connection between business and civic society. Currently the companies realise that their success is related to the well-being of the society in which they work. Therefore - when adopting the concept of CSV companies focus on the field in which they are active in their core business. The thesis concentrates on partnering business companies with civic society organisations. This is based on the belief that social and economic aims coincide. This partnership is a challenge to find a solution to common social issues. It should gain profit to both sides. The theory of this thesis is complemented by a research and analysis of interviews with respondents from both business and civic companies.
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Promoting volunteering in the media - problems and barriers
Aglerová, Jana ; Pospíšilová, Tereza (advisor) ; Dohnalová, Marie (referee)
Raising awareness of the value and importance of volunteering has been identified as one of the objectives of the European Year of Volunteering 2011. One way, how to achieve it, is promote volunteering more in the media. This thesis is based on qualitative research; based on semi-structured interviews it determines if volunteer centers and companies implementing corporate volunteering in the Czech Republic aims to promote volunteering in the media. There was also the aim to identify what are the motives for promoting volunteering in the media, and if organizations experience any problems or barriers in doing so. For comparison, non-profit organizations with public collection were also interviewed.
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Comparison of the methods of the social responsibility (CSR). The example of 3 commercial companies, GEFCO ČESKÁ REPUBLIKA s.r.o., Dalkia a.s., ABB,a.s.
Macakova, Lucie ; Dohnalová, Marie (advisor) ; Frištenská, Hana (referee)
In my theses I focus on analysis of three international private market companies. Company GEFCO ČESKÁ REPUBLIKA s.r.o. , Dalkia a.s. a ABB a.s. With this companies I'm interested in the way how they practice corporate social responsibility (CSR). When I was choosing this companies I considered facts as: Company has to have head quarter in Western Europe Company has to have experience with corporate social responsibility and has to practice CSR and has to organize social responsible activities. All chosen companies are leaders in its business sector. In my theses I will focus on overview about CSR activities of companies, mainly on corporate philanthropy. I will focus on cooperation of these companies and non government organization, I'm interested in concrete activities done by NGOs in cooperation with through CSR and how NGOs perceived activities that are done through CSR. I'm interested in the way how companies involve their employees into CSR. I 'm going to aim if subsidiaries and head quarters practice same CSR activities and using same CSR tools. I'm also interested in the role of CSR in marketing strategy of these companies. Key words Non government organization, corporate social responsibility (CSR), corporate philanthropy, corporate volunteering, volunteer, civil society, organization,...
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Corporate volunteering and its application in the Czech environment
Raizerová, Martina ; Plášková, Alena (advisor) ; Halasová, Lucie (referee)
This master thesis focuses on corporate volunteering as a specific area of corporate social responsibility. It compares examples of corporate volunteering projects implemented in the Czech environment and explores possibilities for further development. In addition to greater depths it is dedicated to corporate volunteering at ABB Czech Republic. The master thesis comes from my own experience during a working in ABB Czech Republic for last three years. The aim of this study is to monitor corporate volunteering programs and their comparison with other companies on the Czech market, employee motivation for these activities, finding the right communication channels for voluntary activities and based on the information find new possibilities of corporate volunteering.
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Relationship Employees to Corporate Volunteering
Petrová, Lucie ; Havlová, Lenka (advisor) ; Sedláková, Jaroslava (referee)
The main focus of this bachelor thesis it to approach corporate volunteering from the perspective of the employees, who are participating in this activity as a part of their employment. The thesis examines employees attitude and motivation to corporate volunteering. First chapters of the thesis explains theoretical concepts of volunteering, definition of volunteering and its characteristics and types. Then, the concept of corporate social responsibility is explained. The second part of the bachelor thesis focuses on corporate volunteering in practice and introduces Česká spořitelna. The thesis then maps incentives, that leads employees to participate in corporate volunteering. Main focus of the thesis is to find out how the employees of Česká spořitelna in Jindřichův Hradec, cash-handling department, feel about corporate volunteering and how does it effect working staff.
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