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Analysis of CSR activities of T-Mobile Czech Republic, a.s. and their comparison with CSR strategy of Deutsche Telekom
Ježková, Ivana ; Plášková, Alena (advisor) ; Jelínková, Blanka (referee)
The thesis deals with compilation of CSR activities of T-Mobile Czech Republic, a.s., their inclusion in the CSR strategy of Deutsche Telekom AG and suggestion how to conform current activities to the CSR strategy of Deutsche Telekom AG. The first part of the thesis explains what CSR is, how can we identify responsible company and deals with the question of importance of CSR. In the second part there is an information about T-Mobile Czech Republic and Deutsche Telekom, list of CSR activities of T-Mobile and description of the CSR strategy of Deutsche Telekom. Activities of T-Mobile are filed into the CSR strategy of Deutsche Telekom. From the analysis result suggestions how to conform current activities of T-Mobile to the CSR strategy of Deutsche Telekom AG.
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Corporate social responsibility in internal communications
Skřebský, Vít ; Machková, Hana (advisor) ; Štěrbová, Ludmila (referee)
The aim of this paper is to identify and present the way of corporate social responsibility, which brings about real competitive advantage to a company. It is characterised by how deeply embodied is CSR in the corporate strategy, how is CSR communicated within the company and how are its employees involved in CSR activities. The first part of this paper focuses at CSR and internal communications and also introduces some of the current trends, e.g. partnership of businesses, public sector and NGOs in solving social issues or the use of storytelling in internal communication. This part also presents the role of employee engagement as a key factor in achieving competitive advantage. The second part of this paper comprises of analysis and comparision of CSR strategies, internal communication of CSR and employee engagement in CSR in T-Mobile and Vodafone in the Czech Republic.
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Concept Corporate Social Responsibility, its preception and support
Tuček, Michal ; Koudelka, Jan (advisor) ; Tichá, Klára (referee)
Diploma thesis deals with the concept of Corporate Social Responsibility - CSR. The chosen topic is currently up-to-date. Many companies begin to be interested in the ideas of this concept. Especially in recent years there can be seen activities and projects in this area. In the theoretical part of the work are captured substantive interpretations of the concept, there are also documented in the state of CSR -- both in the EU and more specifically in the Czech Republic. In the next part, thesis briefly introduces selected studies that are concerned with the topic. Practical part of the thesis is based on analysis of data of the agency Median and seeks to analyze of the perception of ideas, the concept of CSR is. Add to knowledge of the attitude of Czech society to the responsible conduct of companies.
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Corporate social responsibility and the methods of its measurement
Kolomijcová, Bianka ; Dušková, Iva (advisor) ; DŽBÁNKOVÁ, ZUZANA (referee)
The first chapter of the thesis is examining the topicality of corporate social responsibility. It pursues the historical progress of the concept, defines the fields of action for CSR, lists the particular activities and analyses the motivation of companies for such behavior. The second chapter attempts to answer the question why should we measure CSR and how should we report sustainability according to GRI standards. It also describes the known methods of CSR measurement in relationship with corporate performance. The third chapter introduces the company Johnson & Johnson. It analyses and rates the most recent company report of sustainability form 2007. In the conclusion the author presents his opinion on the given problems of measurement and reporting CSR activities.
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Out-of business activities
Rožánková, Alice ; Heřmanský, Pavel (advisor) ; Janíčko, Martin (referee)
The goal of this study is to compare the influance of a tax system on the out-of business activities of companies. I would like to answer the question of the motivation to the philantrophy activities and this should be the result of the analysis of the out-of business acitivities acording to different tax systems. The analysis will be made on the example of the one of the greatest telecommunication organization of the world -- Telefónica O2 Europe (Spain) and Telefónica O2 Czech Republic. In the theoretic part of this study I would like to describe the out-of business activities from the point of view of the community (Corporate Social Responsibility), activities for the region and possibilities of the companies participation.
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Business strategy of law firms
Garaj, Juraj ; Jaklová, Martina L. (advisor) ; Neveselý, David (referee)
Cílem práce je popsat trh právních služeb v České republice a advokátní kanceláře jako jejich nejvýznamnější poskytovatele, specifikovat typy firem na něm působící a vymezit klíčové faktory jejich úspěchu, jak obecně, tak s ohledem na skupinu, do které firma patří. Objektem výzkumu proto jsou v první řadě strategie advokátních kanceláří, jakožto prostředky k dosažení klíčových faktorů úspěchu. Práce vymezuje prvky úspěšné strategie aplikovatelné na jakoukoli advokátní kancelář v České republice, a také postihuje odlišnosti v strategiích jednotlivých skupin advokátních kanceláří, vyplývající z jejích zaměření, zemi původu a specifických vlastností. Práce se rovněž zabývá strategickým významem corporate social responsibility.
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The Analysis of an economic contributions CSR activities in the company Plzeňský Prazdroj, a.s.
Bohatová, Zuzana ; Plášková, Alena (advisor) ; Novická, Zuzana (referee)
The thesis deals with corporate social responsibility (CSR) of Plzeňský Prazdroj, a.s., where first of all I focused on analysing programme Občanská volba with the help London Benchmarking Group and suggested how to cultivate activities with local community. The first chapter of my diploma thesis describes general data about corporate social responsibility and the history of it. In the second chapter, the practical one, is described corporate social responsibility of Plzeňksý Prazdroj in detail. The following chapter deals with programme Občanská volba. In addition of analysis of economic contributions corporate social responsibility I tried to find out the answer on a question if Plzensky Prazdroj fulfils the CSR conception. This is very important for internal users but also for stakeholders.
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Analysis of organizations' approach to corporate social responsibility in comparison with requirements of the Global Reporting Initiative Standard.
Holinková, Jana ; Plášková, Alena (advisor) ; Hykš, Ondřej (referee)
The thesis deals with analysis of the quality of corporate social responsibility reports sampled from in Czech Republic seated organizations. First chaps concentrate on themes of sustainable development and corporate social responsibility (CSR). The thesis treats of individual instruments in the field of CSR (standards, approaches or codes). The focus is concentrated on G3 Standard of Global Reporting Initiative, which is crucial for the whole analysis. GRI Standard is internationally reputable instrument for CSR reporting. Before the analysis itself the thesis offers short view of researches in the sphere of sustainable development. CSR reporting is still not a common practice among organizations doing business in Czech Republic. There are some exceptions. What is the quality of CSR reports of firms who are in Czech Republic corporate social responsible? Fundamental part of the thesis is concentrated in the analysis of five CSR reports according to the statement of requirements of GRI Standard. From the analysis results some recommendation for firms who want to report abreast of GRI Standard.
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Corporate social responsibility in marketing
Karešová, Eva ; Boučková, Jana (advisor) ; Divinová, Veronika (referee)
Diploma thesis focuses on history analysis and today's CSR issues that multinational marketing corporations have to face up. It describes both CSR positives and negative responses to CSR implementation. It follows today's customer trends on markets and possibilities, how to win mainstresm customers for CSR challenges. Especially the trend of building CSR in the core business and in brands themselves is pointed out. The diploma work shows many examples of practising marketing with some social effect, from which both the company and the supported object can profit. Finally, the work describes some possibilities of CSR implementing and communicating. The practical part describes current CSR activities of Unilever company, including its Vitality mission, that is built in the whole business.
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Corporate social responsibility and its role in commercial communications
Pilná, Lucie ; Mikeš, Jiří (advisor) ; Zábranský, Tomáš (referee)
This diploma thesis deals with the topic of Corporate Social Responsibility. It is illustrated on the concrete example of company Vodafone Czech Republic a.s. The thesis begins with the presents the concept, its forms and advantages. Following chapters include the situation in the Czech Republic and in other world countries, including the European Union. At the end there is a chapter about the future trends in the corporate responsibility.
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