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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Corporate culture - from the general concept to a specific instance
 Haratická, Markéta ; Kuchař, Pavel (advisor) ; Čížek, Tomáš (referee)
This work is dedicated to corporate culture. The first part deals with the general concept of corporate culture, its definition, structure and influences, which it operates. There is mentioned the positive and negative effects on human being. At the end of the first section a few selected typologies and distribution of culture are described. The author states which concept of corporate culture she favors, and what knowledge her research stems from. The actual research is then devoted to the second part. There is described its process and results concluded by the author. The author characterizes the culture of the company and the obtained information is structured according to the individual components. She depicts the culture of company based also on its classification by selected typologies. The aim of this work is to introduce the topic of corporate culture and to show its practical significance.
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Corporate Culture of Vodafone Czech Republic a.s.
 Štalmachová, Ivana ; Džbánková, Zuzana (advisor) ; Soukupová, Jana (referee)
Corporate culture is considered as an important idicator of firm's long-term performance. It represents a collection of values, norms and attitudes that are shared in people in organization and that control the way they interact with each other and with stakeholders. First part of the thesis describes corporate culture from theoretical point of view, concretely definition, characteristics and typology of corporate culture, its relation to company's control processes and its changes. Second part of the thesis concentrates on analysis of corporate culture of Vodafone Czech Republic a.s. I paid attention to linkage between corporate culture and company strategy, elements of corporate culture and to its manifestations in internal communication and employees questions. Corporate Social Responsibility issue as an inseparable part of company's culture is analyzed as well. Final part of the thesis belongs to a review of Vodafone's corporate culture with focus on its strength and pros and cons implied.
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