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Competitive Intelligence
Mikuš, Ondřej ; Karásek, Jan (referee) ; Bartes, František (advisor)
The diploma thesis focuses on the practical use of competitive intelligence, a method increasingly used to support decision making nowadays. The essential key principle is based on collection of precise data and their thourough analysis. The obtained information gives a comprehensive overview of the competitor analysis. The acquired knowledge of the competition is important for company's strategic decision-making processes. At the beginning the thesis gives a theoretical background on different means of data collecting including the ethic kodex. Folowing is the identification of the modern sources of information. Further, various methods and approaches of competitive intelligence are described. And the theoretical background on competitive strategies and their impact on the market wraps up the theoretical part of the thesis. The method is applied to create departmet of competitive inteligence for the company. Then the various options for further go to market activities are described and the scope of cooperation with selected customers is evaluted. The thesis describes the competitive intelligence advantages and the possible ways of aplications for the competitive strategy. At the end, the recommendations for the management of the company are summed up.
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Proposal of Strategy to Increase Competitiveness of the Dance School Danza
Pikalová, Hana ; Veselá, Jitka (referee) ; Zich, Robert (advisor)
This master´s thesis is focused on competitiveness and consequent formation of the proposal of the strategy for incresing competitiveness of dance school Danza. Base data for the new strategy are gained from teoretical knowledge, the application of a questionnare survey and from analysis of general, branch and internal environment and SWOT analysis. Particular components of strategy,elements of marketing mix, are proposed on the base of data processing and their evaluating. This strategy is prerequisite for increasing competitiveness of the dance school Danza and creating her steady position on the market.
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Proposal of Business Strategy of Company
Bárta, Lukáš ; Koleňák, Jiří (referee) ; Zich, Robert (advisor)
This diploma thesis deals with the creation of business strategy for the development of small company. Especially at improving competitiveness and expansion of the branch network of retail stores with cheese. The thesis is based on the theoretical knowledge. In the analytical part is analyzed the current situation and based on the results is designed business strategy for the development of the company.
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Development of Competitivness of Company
Kheilová, Eliška ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The thesis discusses the company tradesman doing business in the manufacturing market. Tradesman operates handicraft production, joinery, modeling. The thesis monitors the position of the entrepreneur due to market competition. Based on the analysis suggests tradesman how to improve his position in the competition. The thesis offers specific measures to improve business competitiveness.
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Strategic Brand Development of Company
Kružík, Jiří ; Čechmánková, Silvie (referee) ; Zich, Robert (advisor)
Diploma thesis is focused on the brand building proces of the retail chain with sports equipment Decathlon. Appropriate theoretical concepts for brand development and for identification of competition are identified in the thesis. On the basis of this knowledge and using the methodology of market and competition analysis, the next part of the thesis analyzes the brand and its position towards competition, the market, as well as the survey of customer perception. The final step is to formulate suitable measures for brand development in the chosen market, which are based on the previous parts of the work.
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Proposal of the Family-owned Company Differentiation Strategy
Bělová, Zuzana ; Ing. Alena Hanzelková, Ph.D., MBA (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis concerns in the first part on conditions for entrepreneurship in Spain and in Czech Republic. It also analyses current position of family companies in the hospitality industry, both spanish and czech. In the conclusion I suggest steps which should lead into growth of attendance of the czech brasserie, it´s bigger popularity and increase in effectivness. Finally, the implementation of such proposals in practice should mean higher customers‘ satisfaction.
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