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	Position and role of call centers Blažej, Michal ; Sejpková, Pavlína (referee) ; Chalupský, Vladimír (advisor) This diploma thesis deals with the topic of „Position and Function of Call Centres in Telecommunications”. It focuses on alternative ways of customer´s communication with the company mainly by mobile phone. The content of this work is the characteristics of services, the specification of ways of communication between the customer and the company, the description of T-Mobile´s products using the alternative ways of communication with the company, the survey of T-Mobile´s Call centre´s activities and the research part. The aim of this work is to find out recomandations and progressions for improvement of working and standing of Call centre within the T-Mobile group. At the end of the work there are added some appendixes. Detailed record
	Proposal for Improving Communication and Customer Relationship Management in the Company Hydroma, spol. s r. o. Mandíková, Anna ; Uherek, Michal (referee) ; Mráček, Pavel (advisor) The thesis is focused on improving communication and customer relationship management company Hydroma, spol. s r. o. In the theoretical part, the author emphasizes the importance of understanding and describing CRM marketing communications. The practical part is based on theoretical foundations. First, it focuses on the company Hydroma, spol. s r. o. and analysis of the current state of communication with customers and manage their relationships. The thesis concludes with suggestions that should lead to an improvement of the current situation. Detailed record
	Position and role of call centers Blažej, Michal ; Sejpková, Pavlína (referee) ; Chalupský, Vladimír (advisor) This diploma thesis deals with the topic of „Position and Function of Call Centres in Telecommunications”. It focuses on alternative ways of customer´s communication with the company mainly by mobile phone. The content of this work is the characteristics of services, the specification of ways of communication between the customer and the company, the description of T-Mobile´s products using the alternative ways of communication with the company, the survey of T-Mobile´s Call centre´s activities and the research part. The aim of this work is to find out recomandations and progressions for improvement of working and standing of Call centre within the T-Mobile group. At the end of the work there are added some appendixes. Detailed record
	Communication and process of customer relationship management in selected company Hladník, Michael ; Skokanová, Dagmar (advisor) ; Záhorová, Jana (referee) In today's economy, customers are key to the future success of the company. Good communication and customer relationship management (CRM) can provide appropriate information that will lead to a competitive advantage. Appropriate implementation, use a support of CRM can provide a significant advantage for user. The aim of this Bachelor thesis is to propose a way to improve communications and customer relationship management through technology, processes, human resources and communication tools. By using the theoretical part, supported by practical research (interview and questionnaire at Stavtrans Ltd.), improvement have been proposed Detailed record

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