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Spotřební chování v oblasti m-commerce
Křivák, Martin
Křivák, M. Consumer behaviour in m-commerce. Diploma thesis. Brno: Mendel University, 2023 The thesis deals with consumer behaviour in m-commerce (mobile com-merce). From primary research using a questionnaire survey, it is found that con-sumers perceive the biggest advantages of m-commerce as the ability to shop any-time, anywhere and convenience. On the other hand, they perceive difficult adapta-tion by older people and limited physical contact as the biggest disadvantages. The factors that most influence consumer behaviour are price, supply and availability and user-friendliness. It is also found that consumers mostly purchase goods or services from the following categories: food, beverages and pet food, clothing and accessories, and electronics. Using cluster analysis, consumers are divided into four segments and recommendations for retailers are identified for each segment.
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Geolocation services in Czech Republic
Nováková, Petra ; Zbiejczuk, Adam (advisor) ; Fiala, Jakub (referee)
This bachelor thesis deals with exploitation of geolocation services in the Czech Republic. It is divided in two parts. The theoretical part focuses on location-based services apps and their application in the field of online marketing. The practice part includes a survey focused on the user experience of Foursquare apps and with the similar apps Swarm and also on their opinion on the upgrade of these services that was implemented in 2014. The other part of the thesis is the analysis of four companies which operate active venues on Foursquare used for marketing presentation. The aim of this bachelor thesis is to analyze the current state of the utilization of the geolocation applications especially Foursquare and Swarm in the Czech Republic both from the users` perspective and the perspective of the venues administrators. Powered by TCPDF (www.tcpdf.org)
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The use of mobile applications in the teaching of chemistry
Hrubá, Běla Marie ; Teplá, Milada (advisor) ; Šmejkal, Petr (referee)
The diploma thesis focuses on teaching of Chemistry using mobile phones at primary and secondary schools. The theoretical part is dedicated to the research articles and final theses focused on the topic. Moreover, this thesis shows whether and how school curricula and school regulations dedicate to the topic of mobile phones in education. The practical part of the thesis introduces a research of available chemical educational applications and also an analysis of chosen applications based on predetermined criteria. All of the researched applications are divided according to their topics and arranged in a table summarizing their main content. Furthermore, this thesis describes a trial lesson with implementation of mobile phones and its evaluation. This part also includes all materials used in the pedagogical experiment.
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Chování spotřebitelů na trhu s mobilními telefony
Obrtel, Patrik
Obrtel, P. Consumer Behaviour on the Mobile Phone Market. Diploma thesis. Brno: Mendel University in Brno, 2019. The diploma thesis deals with the behaviour of consumers at the age of 18–35 on the mobile phone market in the Czech Republic. The thesis analyses the smartphone market and identifies factors and consumer behaviour in choosing smartphones. The thesis conducts marketing research techniques, specifically survey, deep interviews, and cluster analysis. The outcome of the research pro-vides identification of factors influencing the consumer behaviour, characteristics of the market segments, and marketing recommendations for actors on the smartphone market.
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Geolocation services in Czech Republic
Nováková, Petra ; Zbiejczuk, Adam (advisor) ; Fiala, Jakub (referee)
This bachelor thesis deals with exploitation of geolocation services in the Czech Republic. It is divided in two parts. The theoretical part focuses on location-based services apps and their application in the field of online marketing. The practice part includes a survey focused on the user experience of Foursquare apps and with the similar apps Swarm and also on their opinion on the upgrade of these services that was implemented in 2014. The other part of the thesis is the analysis of four companies which operate active venues on Foursquare used for marketing presentation. The aim of this bachelor thesis is to analyze the current state of the utilization of the geolocation applications especially Foursquare and Swarm in the Czech Republic both from the users` perspective and the perspective of the venues administrators. Powered by TCPDF (www.tcpdf.org)
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Time-space mobility of university students in Ceske Budejovice
POJSL, Lukáš
The diploma thesis deals with the issue of time-space mobility of university students in the town Ceske Budejovice. The research was conducted on the basis of data collection through three methods, combining various approaches to time-space mobility. The first method used was questionnaire research representing traditional way of collecting information. The modern methods category was represented by GPS loggers and smartphone devices operating through the motion capture applications. The aim was a qualitative comparison of these methods in practice and further evaluation of their potential benefits for time-space research. Furthermore, the main focus is on the overall analysis of time-space mobility of university students in urban environment of Ceske Budejovice, with emphasis on the concept of bundles. Individual results are supported by images and maps created in geographic information systems. The final chapter summarizes the acquired findings and the resulting measurements of time-space mobility of university students in Ceske Budejovice.
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Security of smartphones on the Android platform
Hradil, Martin ; Luc, Ladislav (advisor) ; Veber, Jaromír (referee)
This bachelor thesis focuses on security problems of smartphones, specifically on the Android Platform. The goal of the thesis is to introduce user to the history of the Android mobile operating system, what threats can users face and what are the possibilities of preventing those threats and ways to deal with their consequences. The theoretical first part is devoted to the history of the Android platform since the first public version in year 2008 to the latest version from March 20015. This section describes development of the platform, along with explanations of important innovations and features. The second part is focused on individual threats the Android users may encounter. This section contains an analysis of the various threats and the possible methods of preventing and dealing with the consequences along with recommendations for specific users groups. The third part contains an analysis of selected security application. This part contains a description and analysis of the functions together with recommendations on settings and evaluation of the application. The fourth part contains demonstration of abuse of mobile phone via USB debugging mode. In this example, the reader can learn about the risks of enabled debugging mode. The last fifth section contains description and results of a survey aimed at Android smartphone users.
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Analysis of mobile platforms
Rusnák, Petr ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
In this thesis I focus on the prevailing mobile platforms, which are nowadays used in smartphones. There is their history until today and their advantages and disadvantages. Also there are market shares of each platforms in 2010. In the practical part I concentrate on Android applications, which are used in sport. Applications are compared and evaluated under set criteria. In the final section are presents case studies for different groups of people.
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