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Geocaching as promotion brewing in Jindřichův Hradec
Loukota, Petr ; Vlnas, Pavel (advisor) ; Pokorný, Pavel (referee)
This work focuses on geocaching - free time aktivity for turists - and its utilization in marketing. The dissertation describes real support of local brewery. The aim of the dissertation is to show less traditional promotional method that can attract and bring new potential customers. Essential part of the dissertation is also estimated calculation of the costs related to the promotion.
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Business Plan
Hájek, Adam ; Dvořák, Jiří (advisor) ; Trachta, Václav (referee)
The thesis is a comprehensive summary of the information relating to the formal requirements of the business plan. Individual components of the business plan are first described theoretically, followed by application to a real restaurant company that wants to enrich its portfolio of own production of draft beer. The aim of this work is to build a business plan with the most plausible view of cost and revenue items that affect the running of the microbrewery. The part of the thesis is the analysis of competitors, creating a marketing plan and financial plan, which will show in detail the progress of Cash Flow and the amount of profit or loss in the first years of business. Based on the analyzes, the work is ended by completed overall assessment of meaningful investment in brewing technology.
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Financial analysis of company Rodinný pivovar BERNARD, a.s.
Polách, Petr ; Špička, Jindřich (advisor) ; Čámská, Dagmar (referee)
The aim of this thesis is to judge of financial health of company Rodinný pivovar BERNARD, a.s. in period of years 2006 -- 2010. For this analysis were used ratios, analysis of bankrupt models, pyramidal decomposition of ROE and comparison intercompany to determine firms strenghts and weaknesses and make recomendations to improve companys condition. Financial analysis is elaborated for external user from data of annual reports.
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The valuation of the company Měšťanský pivovar v Poličce, a.s.
Dvorský, Aleš ; Scholleová, Hana (advisor) ; Rajdl, Josef (referee)
The aim of the thesis is to determine the objectified value of the company Měšťanský pivovar v Poličce, a.s. The work is divided into theoretical and practical parts. The relevant theoretical aspects of the business valuation are described in the theoretical part, with the focus on the introduction of categories of values, the valuation process, setting the discount rate and the basic forms of DCF models. The financial and strategic analysis, value drivers and the financial plan is composed in the practical part of the thesis. The company is valued using the method DCF Equity to 1.1.2010.
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Valuation of the company: Rodinný pivovar Bernard a.s
Mocek, Petr ; Sieber, Patrik (advisor) ; Horník, Tomáš (referee)
The aim of this Thesis is to determine the value of the company: Rodinný pivovar Bernard, a.s. especially in the case of sale in the day 31st december 2010. The practical part of the thesis focuses on analysis of the company itself and its production structure and financial analysis. Other part of the thesis focuses on the micro-enviroment, including the Czech beermarket and on the analysis of the czech market as a whole. The actual calculation is based on the assumption that the firm does not increase its production capacity and that the sale is concluded at faktory's state at 31st december 2010. The financial plan was determined by the forecasts of the author. The actual value of the equity is calculated on the basis of the Discounted Free Cash Flow method based on two phase DFCFE.
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Possibilities of Entry of Companies to Foreign Markets
SOUKUP, Václav
The theme of this work deals with Possibilities of Entery of companies to Foreign Markets, where mostemphasis is placed on the use of specific inputs on these markets. The work consists oftwo main parts, the first part is devoted to the use of specific forms at variousbusinesses and the second part deals with models of corporate behavior abroad.
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Public Opinions of Czech Beer and Brewing
Vinopal, Jiří
In September survey the questions from research - Pubs and beer in Czech society from 2004 were repeated. Results show us public attitude to beer consumption in czech society, import of foreign beer trademarks and future of brewing in the Czech republic.
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Marketing strategy of Měšťanský pivovar v Poličce, a.s.
Navrátilová, Pavla ; Zeman, Jiří (advisor) ; Geschmay, Jan (referee)
The thesis focuses on the marketing strategy of Mešťanský pivovar v Poličce, a. s. (The Citizen's brewery in Polička, a.s.) and carry out its analysis by using marketing tools. Based on the analysis I give the brewery recommendations how to improve its strategy. In the theoretical part of thesis I introduce more closely discipline of strategic marketing and its instruments and methods used.
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