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Bridge: A Complex Application for Bridge Playing and Creating /Testing of Auction Systems
Pražma, Jan ; Ježek, Pavel (advisor) ; Forstová, Lenka (referee)
The goal of the thesis is to improve the existing Editor and Simulator applications that have been created by the autor as his Bachelor Thesis. Document speaks about the main aspects of bridge; about the auction and the bridge play. The whole document is based on the author's Bachelor Thesis which is frequently referenced in the document. Nevertheless, the document should be readable without any previous knowledge of author's former work. The author is discussing his effort to create logic expressions to describe bridge hands and truths in the bridge world. These expressions are then used to construct auction conventions and whole auction systems. The author is discussing the bridge problems and presenting the improved algorithm to solve double-dummy problems. The work also describes the software from the engineering point of view and speaks about the graphic user interface of both programmes.
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Optimization of marketing campaign on Heureka.cz
Neufus, Marek ; Čermák, Radim (advisor) ; Smutný, Zdeněk (referee)
Comparison shopping websites are becoming more and more popular for Internet users in Czech. This is one of the reasons why they have been used by growing number of advertisers. It has been increasingly difficult to succeed among these advertisers recently. The biggest Czech comparison shopping website is Heureka.cz, which is also the main subject of the bachelor thesis. The thesis focuses on the Heureka.cz from the perspective of an advertiser. The reader of the thesis is acquainted with aspects of managing and optimizing marketing campaigns on Heureka.cz including all the key elements such as optimizing of XML feed, classifying products, bidding and evaluating of success of campaigns. The key factor of successful marketing campaign on Heureka.cz is the quality of data sent via XML feed. Practical part of the thesis is focused on control of these data and their adjustments in order to improve campaign's performance on Heureka. Control of XML feed and following adjustments are implemented by the tool named Mergado.
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Bidding patterns in public procurement auctions
Kožíšek, Jakub ; Skuhrovec, Jiří (advisor) ; Soudek, Jan (referee)
Public procurement market and auctions by which contractors are selected is difficult to analyze using standard econometric models, for their heterogeneity and the lack of complete data. This thesis expands on econometric models, using simulation of real life events in an experimental environment - an agent based model. The chosen ground-up approach allows for better understanding of market behaviors and patterns and to predict these behaviors, depending on the given conditions. With the analysis of how particular agents react to their changes, this represents a tool for evaluating different legislative proposals with respect to market efficiency. As the main objective of the thesis, factors affecting bidding patterns and therefore auction outcomes are studied using real data from the Czech Republic in an econometric model and then four possible legislative changes are tested using a custom made simulation model. Out of four proposals, the minimal requirement on the number of auction participants is considered a viable option in reducing procurement cost and is recommended for further evaluation. The complex model itself is released under permissive license to encourage broader analyses of the public procurement market. 1
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Bridge: A Complex Application for Bridge Playing and Creating /Testing of Auction Systems
Pražma, Jan ; Ježek, Pavel (advisor) ; Forstová, Lenka (referee)
The goal of the thesis is to improve the existing Editor and Simulator applications that have been created by the autor as his Bachelor Thesis. Document speaks about the main aspects of bridge; about the auction and the bridge play. The whole document is based on the author's Bachelor Thesis which is frequently referenced in the document. Nevertheless, the document should be readable without any previous knowledge of author's former work. The author is discussing his effort to create logic expressions to describe bridge hands and truths in the bridge world. These expressions are then used to construct auction conventions and whole auction systems. The author is discussing the bridge problems and presenting the improved algorithm to solve double-dummy problems. The work also describes the software from the engineering point of view and speaks about the graphic user interface of both programmes.
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Internet Auction and it's Legal Aspects
Ehrenbergerová, Lucia ; Boháček, Martin (advisor) ; Sedláček, Václav (referee)
The aim of this thesis is to give a comprehensive overview about the internet auctions from several different perspectives, but mainly form the law-related perspective. The relation of the internet auctions to other branches of law is examined -- especially to the consumer protection or the questions of counterfeit goods. Part of this thesis is devoted to pay-per-bid auctions and their place in legal regulations in Czech Republic. The German regulations are also introduced a compared to the Czech ones. In the end there is an introduction to some interests from the auction world.
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