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Visions of the beauty of female body in the public sphere during the first republic
Ručková, Eliška ; Storchová, Lucie (advisor) ; Hanulík, Vladan (referee)
6 Abstract The presented thesis deals with the portrayal of female beauty or rather of how it was seen and what was believed to be the essence of it in the time of the first republic. The basic presumption I work with is that the ideal of beauty is culturally, socially and historically conditioned as well as is its appraisal. A goal of this paper is to analyze and to compare images of beauty described in woman magazines of the Czech production which were published during 20s and 30s of last century, a period in which the media already have been contributing to the creation and reproduction of normative femininity, stereotypes and standards of physical appearance significantly. Now the development of mass communication technology could lead to the spread of the ideal image of female beauty among the public and so in this way patterns of femininity became the part of everyday life in society. Key words: ideal of female beauty, body, beauty myth, gender, gender stereotypes, media
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How Advertisements Influence Self-Perception: A Gender Perspective
Vránková, Ivana ; Pavlík, Petr (advisor) ; Synek, Stanislav (referee)
Bachelor thesis "How advertising affects self-image: Gender perspective" deals with problems of women's presentation in advertisements. The theoretical part points out the impact of mass media in society and it is supported by gender theories concerning adverising. The empirical part links theory with practice through analysis of semi-structured dialogues. I am searching for how respondents perceive image of feminity in advertisement, how big influent advertisement has on self image, in brief, how respondents perceive beauty myth served by advertisement and how they personally deal with it. This thesis try to show how advertisement by its stereotype's images of feminity and masculinity changed everyday life of real male and female.
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Cult of surface: analysis of girl magazine Top divky from the perspective of the beauty myth
Hanzlíková, Terezie ; Havelková, Hana (advisor) ; Kiczková, Zuzana (referee)
The thesis deals with the beauty myth and its presentation in Top dívky girl magazine. It focuses on revealing mechanisms used by the magazine to attract girls' attention, and their gender consequences. Observing both analogical and contrasting traits of presenting the beauty myth to girls and women is an important part of the thesis. In its theoretical part, the author begins by presenting the ongoing discussion on the beauty myth led by Naomi Wolf (2000), the feminist theorist. The basic theoretical framework for this thesis is Wolf's proposition of the "female" beauty myth, which subsequently helps the author to examine the "girlish" beauty myth. In her research, the author uses open, axial and selective coding. By determining the central category of Cult of surface, the thesis unveils the essential message of the beauty myth in Top dívky. The surface is the main aspect not only of girls' appearance, but also of their relationships and interests. The functioning of the cult of surface is enabled by the discourse of easiness and the accessibility of beautification, which the thesis considers as a very important aspect of the beauty myth in the girl magazine. Basic propositions on the female beauty myth apply to girls as well, however, there are certain nuances to consider, which the author also...
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Visions of the beauty of female body in the public sphere during the first republic
Ručková, Eliška ; Storchová, Lucie (advisor) ; Hanulík, Vladan (referee)
6 Abstract The presented thesis deals with the portrayal of female beauty or rather of how it was seen and what was believed to be the essence of it in the time of the first republic. The basic presumption I work with is that the ideal of beauty is culturally, socially and historically conditioned as well as is its appraisal. A goal of this paper is to analyze and to compare images of beauty described in woman magazines of the Czech production which were published during 20s and 30s of last century, a period in which the media already have been contributing to the creation and reproduction of normative femininity, stereotypes and standards of physical appearance significantly. Now the development of mass communication technology could lead to the spread of the ideal image of female beauty among the public and so in this way patterns of femininity became the part of everyday life in society. Key words: ideal of female beauty, body, beauty myth, gender, gender stereotypes, media
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Literary analysis of M. Viewegh's writing: A Novel For Women and Novel For Men from a gender perspective
Lavičková, Tereza ; Knotková - Čapková, Blanka (advisor) ; Kalnická, Zdeňka (referee)
This master thesis deals with feminist literary analysis of the works of writer Michal Viewegh, specifically his two prose novels Román pro ženy and Román pro muže using a method called resistant reading with a critical gender analysis and subsequent final comparison. This thesis consists of two parts, from the theoretical - methodological, which outlines the theoretical basis for the next analytical part. The key concepts are in the first part the researches of literary critics on Michal Viewegh, theories of Judith Fetterley, Elaine Showalter and Janice A. Radway. Furthermore, there are the theoretical basis of gender, and how gender stereotypes are constructed. This section is mainly based on the theorists Blanka Knotková - Čapková, Annis Pratt, Claire M. Renzetti and Daniel J. Curran and founder of analytical psychology Carl Gustav Jung. In describing femininity and masculinity are central lines theories of Naomi Wolf, Simone de Beauvoir and Pierre Bourdieu, Michael Kimmel and Robert Bly. The analytical part is the critical uncovering of gender stereotypes and power discourse. The conclusion is made by the final critical comparison of both novels. Key words: resistant reading, literary canon, gender stereotypes, masculinity, femininity, beauty myth, male domination, power
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Comparative study of a presentation of women's beauty in lifestyle magazines for men and women:
Nunvářová, Petra ; Trampota, Tomáš (advisor) ; Baslarová, Iva (referee)
The diploma thesis Comparative study of a presentation of women's beauty in lifestyle magazines for men and women suggests the hypothesis that the image of women's beauty is modified according to the target group of the media. As to support or falsify the thought, there are analysed chosen photographs of women in four Czech lifestyle magazines, specifically in ELLE, ForMen, Cosmopolitan and Esquire. Chosen method of semiotic analysis and description helps define the differences between image of women's beauty in the pictures. In order to interpret the pictures in broader context, the first half of work deals with the development of aesthetic theories and various scientific views of beauty as well as theories about presumed media influence. The results of the analysis are interpreted and explained on the grounds the theoretical base. Besides the evaluation of the primary hypotheses there are also noted other theoretical findings. The document is closed by comments of authoress on the issue based on already written theories.
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