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Typical expressing for user videos on Czech YouTube
Bejlková, Kamila
;
Šoltys, Otakar
(advisor) ;
Němcová Tejkalová, Alice
(referee)
The main topic of this thesis is the development of the Czech language at the time of new media and participative journalism. It tries to discover in which way the language develops, what influences effect the language and which of the foreign languages has the biggest impact on it. All of this is demonstrated within the expressions of the user-created videos on the website, YouTube. The web portal is shortly introduced here as well as an example of the new media. The beauty community which deals with cosmetics, fashion and lifestyle (and it's a widespread group on this portal) has been selected as the sample for demonstrating the language development. Their slang is extensive and it slowly spreads even among viewers of the video content as we can see in the feedback they offer in the comments related to the video. The slang is most usually taken from the English language because it is the first language in which beauty videos originated. Some of the words are just taken from the foreign language and not converted to the Czech language, nevertheless the video authors try to convert some of them. However, the expressing is not just about the language. In the thesis there is also a pragmatic part which focuses on the communication with the viewers and subscribers and the expressing of emotions. The...
Detailed record
Analysis of factors affecting communication in the ambient of new media: Case study of YouTube Beauty community
Pokorná, Tereza
;
Vochocová, Lenka
(advisor) ;
Bednařík, Petr
(referee)
This diploma thesis discusses the process of communication in new media environment and demonstrates it on the example of YouTube Beauty community which can be seen as an autonomous, independent space for expression and sharing of information. It introduces the specifics of communication in the environment of Beauty community and its characteristics. It discusses some theoretic concepts connected with communication in the environment of new media and also with the Beauty community, for example Web 2.0, citizen journalism, prosumption or the concept of internet as a new space of public discussion. It also discusses concept of political economy about how external especially commercial factors influence communication process and content of traditional media and connects it with influences of external commercial factors on communication in Beauty community. In qualitative research are explored factors that impact communication in this environment and also potential impact of external commercial factors on communications and its contents.
Detailed record
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