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Transformation of distribution of audiovisual content in transmedia context
Jakubisko, Jorik ; Říha, Daniel (advisor) ; Marcelli, Miroslav (referee)
We are currently witnessing the transformation of media landscape since transmedia contents affect the strategy of distributors, producers, and television broadcasters. This new phenomenon has multidisciplinary overlap, so we encounter with different interpretations and terminology in this discourse. The master thesis Transformation of distribution of audiovisual content in transmedia context has two main objectives. Its primary aim is to unify the basic terminology for media, audiovisual, and distribution discourse based on academic literature. The secondary aim is to explore the strategies of 3 largest domestic terrestrial TV broadcasters through formal analysis. The practical part is divided in 2 sections. The first one is focused on how TV stations have implemented transmedia extensions in the context of audience immersion and broadcasters branding in their distribution strategies. The second examines whether there is true transmedia content for original shows and storyworlds in their production. It is just a matter of time before these changes in distribution strategies will affect TV broadcasters. Transmedia extentions are associated with a creative process since ancient times but we could not realize their existence. Keywords transmedia, crossmedia, transmedia storytelling, convergence,...
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Transformation of distribution of audiovisual content in transmedia context
Jakubisko, Jorik ; Říha, Daniel (advisor) ; Marcelli, Miroslav (referee)
We are currently witnessing the transformation of media landscape since transmedia contents affect the strategy of distributors, producers, and television broadcasters. This new phenomenon has multidisciplinary overlap, so we encounter with different interpretations and terminology in this discourse. The master thesis Transformation of distribution of audiovisual content in transmedia context has two main objectives. Its primary aim is to unify the basic terminology for media, audiovisual, and distribution discourse based on academic literature. The secondary aim is to explore the strategies of 3 largest domestic terrestrial TV broadcasters through formal analysis. The practical part is divided in 2 sections. The first one is focused on how TV stations have implemented transmedia extensions in the context of audience immersion and broadcasters branding in their distribution strategies. The second examines whether there is true transmedia content for original shows and storyworlds in their production. It is just a matter of time before these changes in distribution strategies will affect TV broadcasters. Transmedia extentions are associated with a creative process since ancient times but we could not realize their existence. Keywords transmedia, crossmedia, transmedia storytelling, convergence,...
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Methodology for design of digital archives
Získal, Bohuš ; Souček, Jiří (advisor) ; Sklenák, Vilém (referee) ; Bratková, Eva (referee)
Bohuš Získal Methodology for design of digital archives Summary: This work examines how concepts and recommendations defined within the ISO 14721:2003 standard could be applied to archives in audiovisual industry and how its key components and processes relate to the corresponding structure of real production archives. A basic overview of audiovisual content formats, storage solutions and metadata structures is provided with respect to long time content preservation. The most common standards (international, industry and proprietary ones) specific for this area are discussed within the perspective of inevitable data migration process. As certain types of organisation have their archive deeply integrated in the production process and its functional and organisational parts could not be easily distinguished from the rest of the structure, the various approaches to the complex archive design are evaluated, including a brief introduction to MAM system role and implementation. The data migration to new solutions also means the integration with the existing technologies, where a rather higher level of dependence on commercially available solutions is often involved. As the interoperability standards are not widely adopted yet, some decisions are inevitably tied with previously adopted technologies. Changes in...
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The influence of the internet on society: The issue of distribution of audiovisual content
Forman, Petr ; Řezníček, Václav (advisor) ; Čermák, Radim (referee)
The aim of this work is to analyze the influence audiovisual content distributed on the internet on society. The first part focuses on the theoretical framework and explains important notions for the rest of the thesis. The second part focuses on specific issues. This part deals with the positive and negative influences of the content on the behavior of people in society. The work deals with the reasons that motivate users to download illegal content and examines how is possible to limit this download and whether is this downloading harmful or not. The bachelor thesis also addresses how the monitoring of inappropriate content affect the thinking of the children and how can parents against these negative influences protect their children.
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Audiovisual Content in the Online Environment
Míchalová, Nikola ; Pavlíček, Antonín (advisor) ; Kutálek, Petr (referee)
Diploma thesis deals with the management of information in companies, especially the use of audiovisual content in the online environment. The theoretical basis of the work offers insight into the problems of communication through company websites, definitions of terms needed for subsequent research investigation in the empirical part. It provides quantitative and qualitative findings from the Czech export companies and their access to audiovisual content in the communication with stakeholders.
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