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The Painter's Year
Kachlíková, Barbora ; Pospiszyl,, Tomáš (referee) ; Rathouský, Luděk (advisor)
I have been working on my Master degree work at art residenci in Gedok art centrum in Stuutgart,Germany. Thecollection of work is consist of approximately 15-20 works.Medium is painting, technique oil on canvas. The serie of paintings has different kind of measures, from 80x90cm to 200 x 200cm.
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The Painter's Year
Kachlíková, Barbora ; Pospiszyl,, Tomáš (referee) ; Rathouský, Luděk (advisor)
I have been working on my Master degree work at art residenci in Gedok art centrum in Stuutgart,Germany. Thecollection of work is consist of approximately 15-20 works.Medium is painting, technique oil on canvas. The serie of paintings has different kind of measures, from 80x90cm to 200 x 200cm.
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Marketing potential of contemporary art fairs
Zbořilová, Lenka ; Černá, Jitka (advisor) ; Kolouchová, Daniela (referee)
The master's thesis deals with the marketing potential of the recent art work fairs. The aim of the thesis was to analyse the potential of the fair trades with the emphasis on the benefits of participation for the Czech private galleries in such fairs. The thesis also deals with the fair as one of the communication mix tools, which shall serve to achieve the marketing and communication goals and presents the relationships between the participants in the art work market. The advantages of the participation in recent art work fairs were analysed through the method of interview comparison with the gallery owners and employees. The analytical part covers the analysis of the participation of a Czech private gallery in an international recent art fair and presents the barriers of entry for Czech galleries in such fairs. With regard to the results of the analysis the measures were recommended that would lead to more effective usage of the marketing potential of the recent art fairs.
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The Czech art on the domestic and global art markets
Bacíková, Jana ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
The main goal of the submitted thesis is an analysis of the global art market and the Czech art market during the period of 2007 - 2012. The principal problems, which are connected with the art market, are mentioned. The next part of the thesis describes institutional forms of the art market with the emphasis on the Czech Republic. The last goal is focused on issues of the Czech art in relation to the global art market.
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