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Analysis of internal communication and utilization of ICT for communication in a specific organization
Jeništová, Tereza ; Střížová, Vlasta (advisor) ; Rohlíčková, Alena (referee)
The purpose of this thesis is to analyze internal communication in a specific company and propose possible improvements. Such proposal is based on surveys and interviews with company owner. Theoretical part includes definition of internal communication, its effect on company´s functioning process and factors that influence it. Mentioned are also different communication instruments, mainly ICT instruments that can be effectively used for company´s internal communication. Practical part applies acquired findings on a specific situation in a specific company. Aim of this research is to analyze current situation of internal communication, determine its weaknesses and propose possible solutions of their removal.
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Child and art: Importance of selected art activities for shaping the personality of the child at the age of basic school
Národní informační a poradenské středisko pro kulturu (NIPOS) ; Lázňovská, Lenka ; Doležalová, Kateřina
Four different themes were researched during 5 years: lifestyle, socialization, creativity and relation to art. Each theme was examined in 5 different art spheres : music (choirsú, visual arts, theater, contemporary dance and folk dance. It was the same group of childern being surveyed during the whole period (age 10-14). The leading hypothesis stated that "Art atcivities can supply childern with cultural capital for life, i.e. set of key competencies, knowledge and skills, which positively influences his/her social capital as well".
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Researching of brand - case study of measuring loyalty
Laisková, Monika ; Remr, Jiří (advisor) ; Hendl, Jan (referee)
Diploma thesis is about loyalty concept of customer in brand research. Thesis is divided into 2 parts. First part is theoretical introduction into concept of brand loyalty - definition of main terms, analysis of loyalty concept, historical context, possible methods of measurement and chosen theoretical approaches of various authors. Follows overview of measurement methods used by chosen market research agencies for loyalty measurement in practice. Those methods are derived from given theoretical approaches. Practical part consists of own loyalty research by mostly used methods. There were 3 methods used - Loyalty method by Millward Brown, TRI*M used by Aisa agency and Net promoter score, that is often used by companies for "self made" loyalty research. The aim is to compare results of those 3 methods of loyalty measurement. The same sample of respondents was used - the same people in the same time with the same attitude to chosen brand. Results were compared to each other and enriched by several discussions.
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Analysis of internal communication in connection with IT, processes and management in a specific organization
Plachá, Alena ; Střížová, Vlasta (advisor) ; Franc, Jan (referee)
This diploma thesis primarily focuses on analysis of internal communication in a particular company and proposals for improvement. To meet this objective, first the importance of the internal communication for the company and the factors that affect it are described. After that channels and tools of internal communication and the importance of IT for communication in the company were generally defined. Then the various means of communication using IT were analyzed. Another information source used in the thesis are the results of the applied research, which was conducted among employees and management of ANAFRA company and focused on identifying critical issues that ANAFRA in the context of internal communication face. The last part of the thesis combines all of the previously gathered information and proposes solutions of the identified problems. Conclusions of the thesis may serve as referential valuable source for professionals and owners of small and medium businesses.
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