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Marketing Strategy of the Selected Company
Veidlichová, Denisa ; Sochor, David (referee) ; Chlebovský, Vít (advisor)
The aim of the master 's thesis is to develop a marketing strategy for a selected company. The selected company is DP Apartments s.r.o., which offers accommodation near the famous mountain resort in Dolní Morava in the village of Červený Potok. The company is at the very beginning of its operation, so establish the right marketing strategy is the key. The sub-goals of the master 's thesis are to establish theoretical starting points, then to analyze the current situation, using the methods of internal and external analysis, communication mix, marketing research and SWOT analysis, and then to create own proposed solution, it means to establish the marketing strategy with regard to potential risks.
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Holiday apartment house in Horní Bečva
Blinka, Jaroslav ; Žalud, Petr (referee) ; Štěpánek, Ladislav (advisor)
The diploma thesis deals with the design of the holiday apartment house. The building with an irregular floor plan has four storeys and it is covered with a flat roof with vegetation in the level above 1.NP a gabled roof in a level above 4.NP. The apartment house offers ten separate apartment flats intended for temporary or permanent accommodation. It also includes a public area, including refreshments and relaxation zone with swimming pool.
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Resort Orlík
Pavelka, Šimon Václav ; Utíkal, Aleš (referee) ; Utíkalová, Ivana (advisor)
The subject of the diploma thesis is the elaboration of project documentation for construction of the Orlík Resort. The buildings are detached and are set in a slightly sloping terrain in the cadastral area Kožlí u Orlíka. The main building has two above-ground floors and one underground floor. In the basement, there is a utility room for the whole building and warehouse. Furthermore, the hall is divided into a section for men and a section for women. In these sections, visitors have a dressing room with cabins with showers and toilets. Then there will be a choice of two exercise halls, two massage rooms or a large gym area. On the ground floor, the building is entered via lee to the vestibule and into the spacious hall. In the entrance, there is a reception with storage area and a room with a kitchenette and toilet. The building is also accessible via a second staircase and large glass sliding windows. There is a conference room with adjustable size, a social hall, warehouses, toilets for women and men as well as an office. For employees there is a day room with kitchenette, changing rooms and showers separate for men and women. The upper floor contains two terraces. These are green roofs, where one is partially fitted with tiles, and there is a recognized reinforced concrete skeleton. There is a cleaning room on each floor. There are also processed two apartment houses, illuminated by roof skylights, which are on the plot four times. All buildings are designed from the reinforced concrete skeleton with lined sandstone blocks. The ceilings are made of prestressed hollow panels, and the roofs are green. Apartment house No. 1 is symmetrical and contains two apartments. There is a storage room, lee, vestibule, utility room, toilet, room, bedroom and a large kitchen with living room and terrace access. The large bathroom has a bathtub, glass shower and one sliding door that closes the room with urinal or toilet. Apartment house No. 2 is divided into three apartment
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The Design of the Deep Foundation of the Apartment Building in Vsetín
Fišman, David ; Glisníková, Věra (referee) ; Brdečková, Helena (advisor)
The topic of this bachelor thesis is optimal design of deep foundation of apartment building in flysch geology while respecting the static and economic aspects of problem. Design of foundation is based on recieved informations regarding load from upper structure and also on engineerging-geological survey which was made on the future building site of the planned construction. The calculation of solitary pilot is made by author manually in Smath and verified by GEO5.
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The Apartment house
Kučera, Martin ; Vystrčil, Jan (referee) ; Šuhajda, Karel (advisor)
The aim of the diploma thesis is to design a new apartment house in Vrchlabí. The project has three parts: the architectural and structural part (for building permission), the building services part and the third part dealing with the thermal assessment of two types of foundation. Structural system of the building is a platform frame with joist floor and warm flat roof. The building has two height levels. The main accommodation area is higher than the area with wellness. The building has two floors with different purposes. The ground floor provides wellness centre (sauna, pool with cold water, enjoying shower bath and relaxing zone), massage room and a gym. The second floor comprises four apartments. The heat source are two heat pumps with an auxiliary gas boiler. The building is mechanically ventilated with recovery system. 30 solar thermal collectors installed on the flat roof cover 49 % of energy needed for domestic hot water heating. The heat sources are designed in such a way, that each one of them (heat pumps/gas boiler) can cover the heating energy demand, but only the apartment section will be in operation. If sources work simultaneously for both sections, they are not oversized. The third part of the thesis assesses thermal parameters of two assembly details of foundations of the building – a traditional foundation strips and a foundation slab on foam glass. The foundation on foam glass would work slightly better in terms of surface temperatures, but it´s more demanding on implementation. That's why I chose the foundation strips.
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Resort Orlík
Pavelka, Šimon Václav ; Utíkal, Aleš (referee) ; Utíkalová, Ivana (advisor)
The subject of the diploma thesis is the elaboration of project documentation for construction of the Orlík Resort. The buildings are detached and are set in a slightly sloping terrain in the cadastral area Kožlí u Orlíka. The main building has two above-ground floors and one underground floor. In the basement, there is a utility room for the whole building and warehouse. Furthermore, the hall is divided into a section for men and a section for women. In these sections, visitors have a dressing room with cabins with showers and toilets. Then there will be a choice of two exercise halls, two massage rooms or a large gym area. On the ground floor, the building is entered via lee to the vestibule and into the spacious hall. In the entrance, there is a reception with storage area and a room with a kitchenette and toilet. The building is also accessible via a second staircase and large glass sliding windows. There is a conference room with adjustable size, a social hall, warehouses, toilets for women and men as well as an office. For employees there is a day room with kitchenette, changing rooms and showers separate for men and women. The upper floor contains two terraces. These are green roofs, where one is partially fitted with tiles, and there is a recognized reinforced concrete skeleton. There is a cleaning room on each floor. There are also processed two apartment houses, illuminated by roof skylights, which are on the plot four times. All buildings are designed from the reinforced concrete skeleton with lined sandstone blocks. The ceilings are made of prestressed hollow panels, and the roofs are green. Apartment house No. 1 is symmetrical and contains two apartments. There is a storage room, lee, vestibule, utility room, toilet, room, bedroom and a large kitchen with living room and terrace access. The large bathroom has a bathtub, glass shower and one sliding door that closes the room with urinal or toilet. Apartment house No. 2 is divided into three apartment
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The Design of the Deep Foundation of the Apartment Building in Vsetín
Fišman, David ; Glisníková, Věra (referee) ; Brdečková, Helena (advisor)
The topic of this bachelor thesis is optimal design of deep foundation of apartment building in flysch geology while respecting the static and economic aspects of problem. Design of foundation is based on recieved informations regarding load from upper structure and also on engineerging-geological survey which was made on the future building site of the planned construction. The calculation of solitary pilot is made by author manually in Smath and verified by GEO5.
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Holiday apartment house in Horní Bečva
Blinka, Jaroslav ; Žalud, Petr (referee) ; Štěpánek, Ladislav (advisor)
The diploma thesis deals with the design of the holiday apartment house. The building with an irregular floor plan has four storeys and it is covered with a flat roof with vegetation in the level above 1.NP a gabled roof in a level above 4.NP. The apartment house offers ten separate apartment flats intended for temporary or permanent accommodation. It also includes a public area, including refreshments and relaxation zone with swimming pool.
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