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Breathing hard at the pastures
Davidová, Iva ; Kadlčák, Šimon (referee) ; Lungová, Barbora (advisor)
My bachelor's thesis is based on a posthumanist approach to (non)wild nature. It simultaneously analyses it based on examples of visual human representation of fauna and flora and the question of "naturalness". I explore the contemporary aesthetics of depicting "nature" in visual art on the one hand and in the space of social media on the other, as I consider them as interconnected spheres. Today, one can observe a tendency to define oneself against the romanticization of wild nature and the harm that this romanticization causes. Consequently, both sources influence the root of the visual language that I am adopting in the context of the elaboration of my bachelor thesis. In addition to the clear continuity with my previous works, in which I already developed the theme of plants, especially grasses, variously set in landscapes without humans, I use in the bachelor thesis the language of existential memes manifestly avoiding the romanticization of nature and its anthropomorphization. The multimedia approach should resonate with the absence of boundaries between romanticization and non-romanticization of what we call nature. Through a combination of media, I explore how my demarcation against the romanticization of nature further manifests itself, observing that resistance to romanticization eventually breeds a new romanticization and that, as humans, we tend to aestheticize everything nonhuman endlessly. The essayistic-poeticizing text, which I take as another means of expression, serves me precisely to bring out some of the levels of this complex issue, such as the critical reflective layer. Through my work, I ask questions about how these mechanisms apply in art, what particular aesthetic patterns or trends do, and what kind of aesthetic experience they make possible. Can one be both romantic and urgently engaged in the face of the apocalypse?
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Types of brand personification on the Czech market
Nierostková, Klára ; Klabíková Rábová, Tereza (advisor) ; Konrádová, Marcela (referee)
This bachelor thesis deals with types of brand personification on the Czech market. The aim of the thesis is to describe different models of personification and their division based on the AMOP structure. The thesis serves to summarize the basic information on this topic and compare it with the actual advertisements that we could or still can see on the Czech market. This summary has been created in order to bring together the various theories contained in the literature, as this topic, despite its great application in practice, is not given much attention and a substantive summary of this information is basically non-existent. The knowledge contained in the theoretical part is reflected in the practical part, as some of the questions for the unstructured interviews with practitioners were designed so that the respondents respond to the content of the theoretical part with their knowledge and opinions that they have developed over years of practice and use of brand personification. The responses of the practitioners are compared to see the agreements and disagreements in their views.
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"We drag the cart of capitalism on and on": Ethnography of factory production
Virtová, Tereza ; Stöckelová, Tereza (advisor) ; Abu Ghosh, Yasar (referee)
This thesis presents the main results of a five-month ethnographic research project in a global factory in the Czech Republic. It is focused on three topics. Due to a number of ethical dilemmas that accompanied the research, the first part examines ethics in anthropology, both the instruments of the institutionalization of professional ethics and "ethics in practice". As a strategy for dealing with ethical dilemmas the thesis aims at a reflexive approach, as proposed by Guillemin and Gillam (2004) not only to ensure rigor in research methodology, but also as a form of "morally adequate research work". The second research focus is the production line. The line makes sense - that is, produces stuff - only when people and machines interconnect. Symmetrical analysis juxtaposes humans and machines and explores the dynamics of agency as it shifts the borders between people and machines and the characteristics that each takes from the other. The last part of the thesis presents the factory as an actor in the labor market. Through the analysis of economic and organizational factors as well as workers" stories and interpretations and regional authorities" accounts, the final part tries to explain the perception of the factory as a stable and relatively solid employer. Keywords: global factory, ethics,...
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