|
| |
|
|
Marketing Mix of Souvenir Gift Shop
Holečková, Anna ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The main aim of the thesis is to formulate suggestions and recommendations in the area of the marketing mix. The main focus is directed to the souvenirs for the Information Center „TO JE Brno“. The thesis is devided into three parts. The first part specifies the basic theoretical terms from the point of marketing. The second part deals with the analysis of the marketing mix, customers and competition. The output is the SWOT analysis. The last part of the thesis contains personal suggestions and recommendations.
|
|
|
Sale promotion of a small family business producing dancing costumes
Prokešová, Renata ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
In this bachelor thesis I deal with a particular company whose main business is production of dance costumes. Thesis is divided into two parts, which is theoretical and the other one is practical. Theoretical part includes basis of marketing communication. It focuses on sales promotion, advertising and point of sale communication. The other part focuses on aplication of theoretical knowledge to a practical use in specific company. My bachelor thesis is devoted to a current marketing situation and at the end of this thesis is proposed new marketing campaign.
|
|
| |
|
|
Business Plan
Štugel, Miroslav ; Škorpík, Pavel (referee) ; Veselý, Josef (advisor)
The focus of the diploma thesis is formulation of realistic business plan of a newly established company INEX plus Ltd. The core of its trade will be roof construction and personalized furniture production. The thesis consists of three parts. Theoretical part describes the foundation of the company and the structure of its business plan. Following sections analyze the internal and external environment of the company and formulate the business plan per se.
|
|
| |
|
|
Bussines Plan
Laczová, Veronika ; Ing.František Janáč (referee) ; Hanušová, Helena (advisor)
Master’s thesis deals with the establishment of social enterprise that creates workplaces. The main contribution is data processing for business, specifically for a restaurant and café, specialized in target group of people with autism spectrum disorder and in families with children. After carrying out all the analyses a suitable business plan is designed.
|
|
|
Podnikatelský záměr pojízdná prodejna
VLADAŘOVÁ, Kateřina
The topic of this bachelor thesis is the development of a business plan, which is a food truck. The thesis is divided into two parts, theoretical and application. In the theoretical part are defined terms related to the topic of the thesis. These terms include entrepreneurship, entrepreneur, trade, workshop, business company, small and medium-sized enterprise, food truck, business plan and its structure. The application part consists of the business plan itself of the food truck, which would solve the problem of shopping unavailability in small villages. The thesis uses SWOT analysis, Porter's five forces model and customer analysis.
|
|
|
Sale promotion of a small family business producing dancing costumes
Prokešová, Renata ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
In this bachelor thesis I deal with a particular company whose main business is production of dance costumes. Thesis is divided into two parts, which is theoretical and the other one is practical. Theoretical part includes basis of marketing communication. It focuses on sales promotion, advertising and point of sale communication. The other part focuses on aplication of theoretical knowledge to a practical use in specific company. My bachelor thesis is devoted to a current marketing situation and at the end of this thesis is proposed new marketing campaign.
|
|
|
Business plan for an eSports bar
Frajt, Matěj ; Svobodová, Ivana (advisor) ; Novák, Martin (referee)
The aim of this masters thesis is to demonstrate a business plan tailored for an eSports bar located in Prague, which consists of three sections. Theoretical part introduces the reader basic terminology of entrepreneurship, environment of small and medium enterprises and the structure of a business plan, realization of which is the subject of practical part. Methodical part deals with a primary marketing research. The main purpose of the thesis is to evaluate the feasibility and the viability of the project.
|
guest ::
