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National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
Company Marketing Mix
 Prokeš, Jan ; Škarda, Jakub (referee) ; Kaňovská, Lucie (advisor)
The theme of this thesis is definition of marketing mix of experience brasserie Pivní burza, which is engaged on the sale of draft beer for variable prices, which are changing based on demand of customers. The main points are analysis and developing the marketing mix. Then making suggestions to improvement that will help to better competitiveness of company. Concrete suggestions will be based on conducted analysis.
Detailed record
The Proposal of Marketing Strategy for Individual Entry Into the Business of Language Education
 Nováková, Hana ; Chýšková, Eva (referee) ; Chalupský, Vladimír (advisor)
The master’s thesis is concerned with the proposal of marketing strategy of individual entry into the business of language education in Brno. The thesis contains primary and secondary research of the market. The secondary research is focused on competition and informal education of adults. The primary one inquires into consumer, the needed data were obtained through online questionnaire survey. Consequently, the marketing strategy is defined with emphasis on marketing mix.
Detailed record
Company Marketing Mix
 Prokeš, Jan ; Škarda, Jakub (referee) ; Kaňovská, Lucie (advisor)
The theme of this thesis is definition of marketing mix of experience brasserie Pivní burza, which is engaged on the sale of draft beer for variable prices, which are changing based on demand of customers. The main points are analysis and developing the marketing mix. Then making suggestions to improvement that will help to better competitiveness of company. Concrete suggestions will be based on conducted analysis.
Detailed record
The Proposal of Marketing Strategy for Individual Entry Into the Business of Language Education
 Nováková, Hana ; Chýšková, Eva (referee) ; Chalupský, Vladimír (advisor)
The master’s thesis is concerned with the proposal of marketing strategy of individual entry into the business of language education in Brno. The thesis contains primary and secondary research of the market. The secondary research is focused on competition and informal education of adults. The primary one inquires into consumer, the needed data were obtained through online questionnaire survey. Consequently, the marketing strategy is defined with emphasis on marketing mix.
Detailed record

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