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Marketing Plan
Koutný, Pavel ; Gale, František (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis concentrates on the elaboration of the marketing plan for a selected company. The focus is on a building industry of KTV service. The description of the company, analysis of the exterior and interior atmosphere and the economic evaluation is developed in detail. The company has not a marketing plan though it is one of the key factors for successful business. Once the chapters are finalised, the thesis suggests new marketing strategies.
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Marketing Strategy Proposal
Gutiérrez Almidón, Luis Daniel ; Svobodová, Andrea (referee) ; Chalupský, Vladimír (advisor)
The Bachelor thesis is focused on a proposal marketing strategy for the company POWERTEX, which is engaged in the manufacture and sale of clothing. In the theoretical part, I explain the concepts of which will be based in the practical part of this work. Then i will describe the company that I chose for this work. In the practical part is made the marketing strategy, that will help company to have a better market position.
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Návrh na zvýšení konkurenceschopnosti malé vinotéky
Klusáková, Kristýna
Klusáková, K. Proposal to increase the competitiveness of small wine shop. Bachelor thesis. Brno: Mendel University in Brno, 2018. This Bachelor thesis suggests a proposal for increasing the competitiveness of a small wine shop in the city of Tišnov. Internal and external environmental analysis was used for the creation of the present work. In addition to determining the actual market situation, a survey and mystery shopping was conducted. The importance of the individual factors was evaluated using the Fuller triangles. Finally, a competitiveness strategy was chosen according to Porter, and the most important proposal was economically expressed.
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Marketing Strategy Proposal
Gutiérrez Almidón, Luis Daniel ; Svobodová, Andrea (referee) ; Chalupský, Vladimír (advisor)
The Bachelor thesis is focused on a proposal marketing strategy for the company POWERTEX, which is engaged in the manufacture and sale of clothing. In the theoretical part, I explain the concepts of which will be based in the practical part of this work. Then i will describe the company that I chose for this work. In the practical part is made the marketing strategy, that will help company to have a better market position.
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Marketing Plan
Koutný, Pavel ; Gale, František (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis concentrates on the elaboration of the marketing plan for a selected company. The focus is on a building industry of KTV service. The description of the company, analysis of the exterior and interior atmosphere and the economic evaluation is developed in detail. The company has not a marketing plan though it is one of the key factors for successful business. Once the chapters are finalised, the thesis suggests new marketing strategies.
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