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Underground culture – adaptation of an old brewery in Litovel
Drešrová, Silvie ; Bártová, Kristína (referee) ; Koleček, Ivan (advisor)
On the border between tradition and new knowledge, history, and the present. Between the walls and the river, older and younger. Experience culture in a different way with friends and dance, or sit with a cup of coffee or beer and listen to live music. Try a traditional craft, create, and learn about the city and its surroundings in an unusual playful way. In an instant, find yourself behind the walls or in front of them and listen to the bubbling river, bask in the sun, and feel a sense of belonging with the outdoor environment. Sit under the colonnade and watch the happenings in the market or watch a cultural performance from the gallery. Between two worlds, between young people, between the center and the suburbs, in the same place, to form one meaningful unit. Establish a stronger relationship with the city and nature and have somewhere to have fun. Yesterday, today, and tomorrow, you - young people are our wealth. The location is situated on the border of the old historical core behind the medieval walls and the new suburb behind the Morava River along Božena Němcová Street in Litovel. The work deals with the adaptation of the historical spaces of the former brewery cellars and the new superstructure above them, to restore impressive spaces in an interesting place for the public, especially in the field of alternative culture and education for young people. Spaces for the meeting of this intergenerational/intermediate stratum have not yet been found in Litovel, which causes an outflow of young people from the city. An integral part is the modification of the surrounding area with the waterfront and the addition of a pedestrian or cycling promenade along the Morava River. This way, I would like to help the city live up to its title of „Hanácké Venice“ and interconnect the place and its inhabitants with water. The work also deals with the material design of a new apartment building.
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Culture Support Projects from the Point of View of the Symbolic Capital (the Case Study of the BU2R - the Budweiser Budvar Project Supporting the Urban Culture)
KOŠAŘOVÁ, Markéta
This diploma thesis focuses on the notion of brand infiltration into the field of cultural and artistic production in the case of BU2R, the project of Budweiser Budvar brewing company that claimed to support non-mainstream culture, which operated between 2007 and 2018. BU2R was a marketing platform to promote the Budweiser Budvar brand in the field of alternative and independent cultures with a focus on the urban environment and subcultures. The thesis analyzes the strategies the platform has used to integrate into the targeted field of culture. It also describes the projects that BU2R has supported and collaborated on. The principles of its functioning are interpreted with the help of the Roland Barthes's theory of the modern myth and Pierre Bourdieu's theory of the cultural field. The thesis presents the details of this campaign tactic, whose success lied mainly in the fact that it shaped the sponsored projects into the very content of the advertising campaign, while the authors of the artistic projects were usually not aware of this principle; thus they unintentionally participated in the performative impact of the campaign.
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The Czech Counterculture and Its Media Representation in the Period of 1983-1987
Čížková, Veronika ; Bednařík, Petr (advisor) ; Vedral, Jan (referee)
The bachelor thesis "The Czech Counterculture and Its Media Representation in the Period of 1983-1987" analyses the media coverage of that part of culture of the communist regime which was set aside from the propagandized main stream - either systematically by the regime or purposely by its performers. In the first part of the thesis, besides the outlining of the era of normalization and its media, there is a description of this type of culture, both in its illegal way (so called underground culture) and its official way of providing an alternative to the main stream. In the second part, the thesis is focused on following how the media reflected the alternative culture, using the chosen periodicals as an exemplar. The method of the research uses qualitative analysis and the research material consists of periodicals Rudé právo, Tribuna, Mladá fronta, Melodie a Tvorba in the period of the years 1983-1987. The thesis concentrates mainly on music, especially on the special phenomenon, which can be called the "New wave disruption effort." Other concerned issues and revealed facts in this thesis are definite differences about the way of media coverage of alternative culture between the single chosen periodicals, and also the transformation of the way of representation during the studied period.
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Revolver Revue: A Study of the Periodical as a Social Phenomenon Through it's Development
Geisler, Michal ; Maslowski, Nicolas (advisor) ; Šmídová, Olga (referee)
Revolver Revue is a cultural periodical magazine founded in 1985. Initially, as a product of Czech underground subculture, of the former communist Czechoslovakia, Revolver Revue was deemed to be illegal samizdat material. After the transformation of the social and political environment in Czechoslovakia, Revolver Revue became a legal publication, and continues to be published today, in the Czech Republic. The following work is a study of Revolver Revue as a social phenomenon in which the author works towards capturing its main defining features and its developments over time, including it's noteworthy changes as well as the continuity which the organization has seen. Also focused upon are the specific social groups related to Revolver Revue, the specific institutions and the interaction of important actors involved, all perceived through a political and historical context. This work is centred around qualitative empirical research based on analyses of interviews and on the study of related documents. The approach taken to this study was heavily influenced by Grounded Theory.
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Life and literature under the ground: Underground culture in Finland in the late 60s and the early 70s
Dejdarová, Linda ; Dlask, Jan (advisor) ; Velkoborsky, Jan Petr (referee)
Name of the author: Linda Dejdarová School: Charles University in Prague, Faculty of Arts Institute of Linguistics and Finno-Ugric Studies Nám. Jana Palacha 2, 116 38 Prague 1 Program: Finnish philology Title: Life and Literature under the Ground: Underground culture in Finland in the late 60s and the early 70s Consultant: Mgr. Jan Dlask, Ph.D. Number of pages: 131 (117 + 14 pages of Attachments) Number of attachments: 4 Year: 2012 Key words: Finnish underground, alternative culture, underground literature, underground comics, anarchism, avant-garde, beat-generation, beatniks, hippies, yippies This Master's thesis aims to chart the Finnish underground culture and the ways it was expressed. The time period covered is mainly the late 60s and the early 70s, which was the period of the most significant underground activity. First I deal with the reasons behind the birth of underground culture in general and with its impact on the birth of Finnish underground. This Master's thesis deals with the Finnish underground-culture from the cultural and sociological point of view. I introduce its most important personalities and their work as well as some important cultural events and other sociological links. In this Master's thesis underground-culture is perceived as a complex of many forms of art including...
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Statue, location, relation - Bohemia in 80's of the 20th century
Péčová, Kristýna ; Klimešová, Marie (advisor) ; Prahl, Roman (referee)
As a subject to my bachelor's thesis I chose the sculptures and installations made by Czech artists during the period of 1980s, which were created with the aim of exterior placement, out of the traditional exhibition spaces represented by museums and galleries. The keynote of my work will be the relation and interactions between a piece of art and its surroundings as well as the concept of space itself and its overlooked qualities that art may help to reveal. I decided to focus on the exhibition known as Malostranské dvorky, which took place in Prague in 1981. The idea that has led to the organization of the exhibition and its specific circumstances will be my main interest alongside the description of the particular works of art displayed and their destiny during and after the official end of the exhibition. Furthermore, I will compare the exhibition held in the intimate and unique atmosphere of the old Prague quarter with art that was produced in the same period of time within the official state commissions for newly constructed housing estates and public buildings, such as department stores, hospitals and more. Last but not least, both phenomenons of Czech outdoor sculpture will be compared in more global context with site-specific artworks. Powered by TCPDF (www.tcpdf.org)
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Artists scene in 1980s and its connections to the West
Korecký, David ; Pelánová, Anita (advisor) ; Šafařík, Petr (referee)
The thesis deals with the question 'what kind of connections between the alternative cultural scene in Czechoslovakia in the 1980s and the western art scene were most frequent?', and questions their usefulness and influence on the development of art in Czechoslovakia. There is given the definition of 'alternative culture' and the definition of the artistic scene in the eighties. The thesis is based on interviews with important figures of that period, historical documents and further analyzes case studies of the connections with West. Besides remarkable events of the non-official scene, characteristics of the selected figures of that period the thesis also presents basic documents and statements establishing the significant artistic groups of late eighties, Tvrdohlaví, 12/15 Pozdě, ale přece, and Nová skupina. The thesis describes the term ‚social discoloration', and the question of the possible delay of East European art behind the Western one. Final part of the thesis proposes the general typology of the connections between non-official community and the West.
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Artists scene in 1980s and its connections to the West
Korecký, David ; Pelánová, Anita (advisor) ; Šafařík, Petr (referee)
The thesis deals with the question 'what kind of connections between the alternative cultural scene in Czechoslovakia in the 1980s and the western art scene were most frequent?', and questions their usefulness and influence on the development of art in Czechoslovakia. There is given the definition of 'alternative culture' and the definition of the artistic scene in the eighties. The thesis is based on interviews with important figures of that period, historical documents and further analyzes case studies of the connections with West. Besides remarkable events of the non-official scene, characteristics of the selected figures of that period the thesis also presents basic documents and statements establishing the significant artistic groups of late eighties, Tvrdohlaví, 12/15 Pozdě, ale přece, and Nová skupina. The thesis describes the term ‚social discoloration', and the question of the possible delay of East European art behind the Western one. Final part of the thesis proposes the general typology of the connections between non-official community and the West.
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Statue, location, relation - Bohemia in 80's of the 20th century
Péčová, Kristýna ; Klimešová, Marie (advisor) ; Prahl, Roman (referee)
As a subject to my bachelor's thesis I chose the sculptures and installations made by Czech artists during the period of 1980s, which were created with the aim of exterior placement, out of the traditional exhibition spaces represented by museums and galleries. The keynote of my work will be the relation and interactions between a piece of art and its surroundings as well as the concept of space itself and its overlooked qualities that art may help to reveal. I decided to focus on the exhibition known as Malostranské dvorky, which took place in Prague in 1981. The idea that has led to the organization of the exhibition and its specific circumstances will be my main interest alongside the description of the particular works of art displayed and their destiny during and after the official end of the exhibition. Furthermore, I will compare the exhibition held in the intimate and unique atmosphere of the old Prague quarter with art that was produced in the same period of time within the official state commissions for newly constructed housing estates and public buildings, such as department stores, hospitals and more. Last but not least, both phenomenons of Czech outdoor sculpture will be compared in more global context with site-specific artworks. Powered by TCPDF (www.tcpdf.org)
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