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Strategický plán mikroregionu Rajhradsko
Urbič, Michal
This thesis deals with the processing of a strategic plan of microregion Rajhradsko. The work is divided into theoretical and practical part. The theoretical part mainly describes the procedure for processing the strategic plan. In the practical part is created situational analysis of the microregion which is used for subsequent SWOT analysis. On the basis of SWOT analysis is conducted a questionnaire survey which aims to determine the opinion of representatives of member municipalities on the actual development of the microregion. In the final part is designed strategic plan microregion Rajhradsko.
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Bioproduction and its distribution in the districts of the České Budějovice a Český Krumlov
VOTAVOVÁ, Jana
The main goal of this work is to evaluate the structure and volume of bioproduction from the monitored area and to suggest possibilities for its better application on the market. The work is divided into theoretical and empirical part. The theoretical part is a literature search and presents areas of organic production legislation, the Czech Republic's action plan for agricultural development in the years 2021 to 2027, the current food market, organic food distribution channels, customer decisions on orga-nic products and the sustainability of the organic food market. In the empirical part, a questionnaire survey is conducted, in which the suppliers (farmers) of the SCUK.cz platform are interviewed. Various areas of their production and distribution are exa-mined here. Subsequently, the obtained data are evaluated and interpreted, a proposal for measures to expand the volume and range of organic production in the region and its better application on the market is created and a discussion is conducted.
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A marketing plan Aquapark Plovarna Hranice na Morave
Horák, Lubomír ; Flemr, Libor (advisor) ; Štědroň, Bohumír (referee)
Title: A marketing plan Aquapark Plovarna Hranice na Morave Targets: The main objective is to create a marketing plan focusing on key groups of customers Aquapark Plovarna Hranice na Morave. Making this plan should serve to more efficient use of the sports facilities and a strategic planning approach to individual customer groups - children under 6 years of age, youth, students, adults, seniors, parents with children up to 6 years, visitors courses and other visitors. The secondary objectives include identifying opportunities, threats, strengths and weaknesses waterpark, exploring variations marketing strategies and obtain feedback on the marketing mix from customers waterpark. The objectives stated in essence, linked to the main objective, therefore, have the primary objective correlate. Methods: By keeping the water park was acquired annual report, as well as internal guidelines, and also allow implementation of primary data collection with staff who had a form of semi-structured interview with three staff waterpark. Others have used the methods of analysis, synthesis, comparison and polls. The analysis was conducted through studying the primary sources of information, SWOT analysis and situational analysis. The object of comparison were competing entities, this method has been used publicly available...
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European Union information policy at the time of the Bangemann's activities in comparison with USA
Mikanová, Helena ; Vlasák, Rudolf (advisor) ; Očko, Petr (referee)
(in English) The thesis "Information Policy of European Union in Bangemann's activities period in comparison with USA" is devoted to the Information policy issue applied by the European Union and the United States of America. The thesis structure is defined at the earliest; afterwards the basic terms are followed. The thesis describes the European Union history, which provides context needed to be able to understand the European Union Information policy. The description and evaluation of the European Information policy in Bangemann's activities period in comparison with USA in the same time period and the possibility of mutual utilization of pros of the Information policy of both countries is the aim of this thesis. The following part is occupied with the comparison of EU and USA Information policy at the beginning of 21st century.
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The analyse of selected strategic documents
Hoštičková, Edita ; Perlín, Radim (advisor) ; Miškovský, Josef (referee)
This diploma thesis researches which activities state cities in their strategic or action plans. In the thesis is tested if these activities correspond with questions solved in analytical parts, especially SWOT analyzes. Selected cities are: Hodonín, Krnov, Nový Jičín, Sokolov, Havlíčkův Brod, Klatovy, Jindřichův Hradec, Žďár nad Sázavou, Brandýs nad Labem - Stará Boleslav, Otrokovice, Bílina, Rakovník, Dvůr Králové nad Labem, Česká Třebová and Varnsdorf. The main method used in this diploma thesis is the in-depth analysis of strategic and action plans. On the basis this method was found that the activities mostly correspond to the analytical part. But preferentially are realised projects, for which can be used funding from grants, some cities state it directly in their strategic documents. The researching cities focus on the transport, the public administration and the communication with the public and the recreation and the tourism. By contrast, neglected areas are health services, the environment and the culture. Based on the focus of their strategic plans, cities were divided into four groups, these groups were then tested on effects of various factors. Tested factors are the location and the author, nor one of them has been confirmed statistically significant influence on the orientation of...
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Strategická analýza obce Svitávka
Jelínková, Monika
The paper deals with strategic analysis of municipality Svitávka. The main goal was proposing full plan of strategic development of municipality. The strategic plan was based on the situation analysis of the municipality, SWOT analysis and analysis of the municipality budget. The SWOT analysis was based on questionnaire survey. Based on the results of analyzes was established goals, priorities and measures. Then there was created proposal of the new strategic plan for the period 2020 – 2028. The priorities of municipality development that were chosen are Transport, Technical Infrastructure, Quality of populations services and Tourism, Sport, Culture and Recreation. There was also created the action plan with connection to strategic plan for the period from 2020 to the end of year 2021.
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The analyse of selected strategic documents
Hoštičková, Edita ; Perlín, Radim (advisor) ; Miškovský, Josef (referee)
This diploma thesis researches which activities state cities in their strategic or action plans. In the thesis is tested if these activities correspond with questions solved in analytical parts, especially SWOT analyzes. Selected cities are: Hodonín, Krnov, Nový Jičín, Sokolov, Havlíčkův Brod, Klatovy, Jindřichův Hradec, Žďár nad Sázavou, Brandýs nad Labem - Stará Boleslav, Otrokovice, Bílina, Rakovník, Dvůr Králové nad Labem, Česká Třebová and Varnsdorf. The main method used in this diploma thesis is the in-depth analysis of strategic and action plans. On the basis this method was found that the activities mostly correspond to the analytical part. But preferentially are realised projects, for which can be used funding from grants, some cities state it directly in their strategic documents. The researching cities focus on the transport, the public administration and the communication with the public and the recreation and the tourism. By contrast, neglected areas are health services, the environment and the culture. Based on the focus of their strategic plans, cities were divided into four groups, these groups were then tested on effects of various factors. Tested factors are the location and the author, nor one of them has been confirmed statistically significant influence on the orientation of...
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Czech-Austrian relationship and the issue of Temelín nuclear power plant
VÁLEK, Pavel
The thesis deals with the perspective of the Austrian newspapers like Die Presse and Kurier on the Czech-Austrian relationship between years 1999 and 2004, or more precisely the issue of Temelín NPP. The main topics for the Austrian press became the approval of completion by the Czech government and of course the launch of Temelín NPP. Significant moments were the blockades and demonstrations of Austrian citizens at the Czech-Austrian border crossings, Austria's attempt to veto the accession negotiations between Czech Republic and EU or internal political struggle in the Austrian government.
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The strategy for launching a new product
Fialová, Petra ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This diploma thesis deals with preparation of marketing plan for launching a new product on market with full auto coffee machines. The aim of this thesis is to propose complete marketing plan divided into single steps including market analysis, definition of marketing objectives and marketing strategy based on marketing mix for achieving the objectives.
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