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Tracker Blocking in WebKitGTK-Based Browsers
Dudík, Samuel ; Koutenský, Michal (referee) ; Polčák, Libor (advisor)
This thesis deals with creating an extension for WebKitGTK based browsers that allows users to block advertisements, trackers and other undesirable elements. The extension is implemented in the C programming language. It communicates with a server written in Rust that decides which requests to block and which to allow. The server uses the adblock-rust library that was developed for the Brave browser. Communication between the server and the client uses the Unix domain socket mechanism. The outcome of the thesis is a full-featured content filtering extension that in addition to network filtering also supports dynamic cosmetic filtering. There is also a minimalistic GUI for easy configuration and interaction with the extension.
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Tracker Blocking in WebKitGTK-Based Browsers
Dudík, Samuel ; Koutenský, Michal (referee) ; Polčák, Libor (advisor)
This thesis deals with creating an extension for WebKitGTK based browsers that allows users to block advertisements, trackers and other undesirable elements. The extension is implemented in the C programming language. It communicates with a server written in Rust that decides which requests to block and which to allow. The server uses the adblock-rust library that was developed for the Brave browser. Communication between the server and the client uses the Unix domain socket mechanism. The outcome of the thesis is a full-featured content filtering extension that in addition to network filtering also supports dynamic cosmetic filtering. There is also a minimalistic GUI for easy configuration and interaction with the extension.
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Banner Advertisement in Online Marketing and its Impact on the Internet Users
Musil, Lukáš ; Vranka, Marek (advisor) ; Báča, Ladislav (referee)
The bachelor thesis focuses on the topic of banner advertising in online marketing and the influence it has on Internet users. The structure of the thesis is divided into a theoretical and practical part. The theoretical part is devoted to the general knowledge of banner advertising. It discusses reasons for using banner advertising, its individual types, targeting and purchasing of banner advertising on the Internet. These topics are divided into individual chapters that focus predominantly on banner advertising from the viewpoint of advertisers. The final two chapters of the theoretical part deal with topics related to the role of the user, namely adblocking, anti-adblocking and banner blindness. The thesis contains an analysis of these concepts describes their influence on the Internet environment. Concerning banner blindness, international studies are further used to describe banner advertising factors that can affect this phenomenon. The practical part contains an empirical analysis of different banner ad sizes based on anonymised data from concluded advertising campaigns in AdWords and Sklik. The analysis includes an evaluation of the most effective formats within the system and an analysis of the relationship between the banner ad size and its efficiency. The results indicate that the...
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Ad Blocking and its Effects
Komárek, Tomáš ; Stříteský, Václav (advisor) ; Bartůněk, Ondřej (referee)
The thesis analyses the ad blocking phenomenon and explains the importance of online advertising as a part of the marketing communication. The aim of the thesis is to predict the future of online marketing in connection with the ad blocking trend and suggest recommendations for online publishers. In addition, user behaviour is analysed. The analysis is based on a survey filled out by internet users. The main results from the thesis include a comprehensive analysis of ad blocking, estimation of future development and a summary of solutions for publishers on the ground of qualitative research with online marketing experts.
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