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The International Marketing Activities of ARKU Maschinenbau GmbH In The Time Of The Crisis
Kolář, Petr ; Boučková, Jana (advisor) ; Přistoupilová, Marie (referee)
The main target of the Master's thesis is to evaluate international marketing activities of the researched subject in the time of the world economical crisis. The subject is the company ARKU Maschinenbau GmbH. The researched subject's activites will be compared with created theoretical basis. The theoretical part is completing the information from the area of marketing, precisly international marketing, and is complementing them by the theory of the management of the crises and collected data about current world economical crisis. The practical part is describing the real international marketing activities of the company ARKU Maschinenbau GmbH, because the most of these activities were, more or less, influenced by the crisis. The thesis is also describing and evaluating the marketing and other reactions and the arrangements that company had to accept to make it's situation better.
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Ethological study of river otter (Lutra lutra) with a focus on enrichment in the Zoo Ohrada v Hluboké nad Vltavou.
JARIABKOVÁ, Markéta
The environmental enrichment helps improve mental and physical condition of animals in captivity. It promotes active behavior and seeks to reduce stereotypical behaviors which often carnivores in captivity tend to it. My work was done in Zoo Ohrada in Hluboká nad Vltavou by two individuals of Eurasian otters ( Lutra lutra). The aim was to determine which element of enrichment appeared to be most interested in otters. Submitted enrichment was 7 - olfactory enrichment, ball for food, fixed ball, adapt burrow, eggs, frozen food and live prey. Enriching elements relating to food (ball for food, eggs, frozen food and live prey) activities increased time spent eating, foraging, play and playful eating. Dietary enrichment had an effect on their social behavior. With olfactory enrichment increased movement on the mainland and sniffing of objects. Fixed ball caused playful behavior. Adapt burrow increased time spent adjust bedding and exploring the burrow.
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Local Organization of Pensioner Association and its contribution to a prevention of social exclusion in the town of Prachatice
KNEIFLOVÁ, Alena
My bachelor thesis describes the contribution of Local Organization of Czech Pensioner Association to a prevention of social exclusion in the town of Prachatice. This work analyses activities of a local pensioner association in 2010 and indicates the possibilities on its field. Theoretical part brings analyses of basic terms like ageing, old age, social exclusion, activities, life style, and quality of life. Practical part contains qualitative research based on analysis planning, pensioner association statistics, and interpretation of interview with a deputy of Local Organization of Pensioner Association. The goal of this work is to map organization activities, which contributes to prevention of social exclusion of pensioners. The research suggests possibilities which the organization can provide to improve the quality of pensioners´ lives.
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Activities of Clients with Mental Disorders at the Centre of Accomodation and Outpatient Social Services Bobelovka Jindřichův Hradec
FITTLOVÁ, Michala
Theoretical part of my graduation work is focused on defining terms of a mentally ill client, mental retardation, activities of clients with mental retardation and leisure time at the Centre of Accomodation and Outpatient Social Services Bobelovka. Research is divided into two parts: a quantity part with a questionnaire used for collecting data from the staff of the Centre, and the other questionnaire for the management of the Centre. In a quality research was used an interview with the clients´parents and the clients. The aim of this work was to map and evaluate activities of the clients at the Centre of Accomodation and Outpatient Social Services Bobelovka Jindřichův Hradec (Aim 1), finding out parents opinions on the clients´ activities at this Centre (Aim 2), and upon the findings to describe and evaluate the present status of activities at the Centre (Aim 3). All the aims were fulfilled. For the quantity research were determined two hypotheses in advance. The First Hypothesis, that the offer of activities at the Centre Bobelovka does not cover entire concern of the clients, was not affirmed. The Second Hypothesis, that the management of the Centre considers activities of the clients to be adequate and of a good quality, was affirmed. Upon the quality research were determined hypotheses III and IV. The Third Hypothesis states the clients´parents´satisfaction with the activities offered by the Centre Bobelovka. The Fourth Hypothesis states the clients´satisfaction with the activities at the Centre.
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Loneliness as a Factor of the Crisis in the Old Age from the View of Social Work in Old People´s Houses
MUNDLOVÁ, Jitka
The work deals with the loneliness in people´s old age from the angle of social work in homes for seniors. The theoretical part describes lonelines as a term in psychology, sociology and social psychology. Then it is focused on life crises and their psychological aspects. The last part deals with the old age as the last period of ontogenetic developement and with seniors as the recipients of social work in homes for seniors. The practical part takes in characteristics of a social worker job in a home for seniors. It describes offered activities and their possible effect to eliminate loneliness in homes for seniors. Clients have number of opportunities how to spend their time in these homes in different ways. There is also a posibility to open up and talk about client´s feelings and experinces. Although there is a variety of activities, the home for seniors can´t supply the functional family environment.
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Dialog interaction in a foreign school-teaching (in this case in the Spanish language)
ZELINKOVÁ, Šárka
The objective of this thesis is to bring awareness to the importance of dialog interaction in a foreign school-teaching (in this case in the Spanish language) as the fifth linguistic communicative attribution, as well as to point out its means of systematic development. The author emanates from studies of didactic publications - from the memoirs of Radomir Chodera and Lumir Ries Foreign Languages Schooling at the Beginning of the New Century and the United European Network for Linguistics in particular. The author bases her work mainly on Chodera's and Riese's fundamentals of foreign language teaching, which in recent years rank among the most popular methods of foreign language tutorials, and which she elaborates further. The practical part suggests activities for the language levels A1, A2, B1, which purpose is to expand communicative acquirements focusing mainly on dialog. Activities are completed with complementary material that can be found in appendices.
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Fulfilling a Social Services Community Plan in a chosen Town
Dundáčková, Hana ; Sedláková, Jaroslava (advisor) ; Musil, Martin (referee)
The thesis is focused on the evaluation of the I. Social Services Community Plan in the town of Havlíčkův Brod in the period 2005-2007. Individual activities are evaluated according to the degree of fulfillment. After which is pointed out the impact on the development of social services in the city. First, the plan is evaluated according to the target areas and finally the matter is viewed as an integrated whole. Furthermore, the thesis deals with one of the unfulfilled aktivity and updates information using a questionnaire analysis of the community plan. The work also contains proposals for action that could lead to more efficient implementation of the plan.
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Fulfilling a Social Services Community Plan in a chosen Town
Palivcová, Jitka ; Sedláková, Jaroslava (advisor) ; Nový, Jan (referee)
This thesis considers an evaluating the fulfilling a Social Services Community Plan in the town Pribram. First described the basic starting point of community planning. After that follows mapping the current status of community planning in the town Pribram by the scheduled activities. The fulfilling of Social services community plan in the town Pribram is first evaluated for each priority area and in the end as a whole. The thesis also contains proposals to improve the situation.
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Activities in sports marketing
Janoušková, Veronika ; Horová, Olga (advisor) ; Průšová, Martina (referee)
Bachelor document presents marketing activities which are use in sport departments. Theoretic part presents marketing, marketing mix and marketing mix in sport. Practical part is about marketing mix in the czech football club Bohemians 1905, a.s. I evaluate their tools in marketing mix and try to find out some new solutions and give them some new introductions.
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