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Realtime system for web analytics
Hrubý, Otto ; Kaczmarczyk, Václav (referee) ; Holek, Radovan (advisor)
This thesis deals with the design of a realtime system for web analytics. The aim of this work was to implement this system. At first, research was conducted on existing tools and suitable technologies, based on which the system architecture was designed. Data from websites are collected by tagging the pages with JavaScript. The collected data are sent to the public cloud, where the system is deployed. The system processes the data, stores them in a database and makes it accessible to users through an information system.
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Website Optimization Proposal for the Organization Based on Google Analytics
Sydorenko, Polina ; Matečná, Mária (referee) ; Luhan, Jan (advisor)
Diplomová práce se zaměřuje na návrh konfigurace nástrojů Google Analytics 4 pro digitální společnost v Brně. Práce je rozdělena do tří hlavních částí. První část zkoumá teoretické základy webové analytiky a jejích nástrojů. Druhá část zahrnuje analýzu aktuálního stavu konfigurace nástrojů pro analýzu webových stránek společnosti a provedení důkladné analýzy výkonnosti webu. Nakonec třetí část představuje návrh řešení odvozený z analýzy současného stavu a požadavků společnosti s aplikací teoretických konceptů probíraných v celé práci.
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Analysis and Structure Recommendations for E-commerce Site Optimization
Bureš, Petr ; Hudák, Michal (referee) ; Dydowicz, Petr (advisor)
This bachelor‘s thesis focuses on analysis of optimization of e-commerce website. The aim of this work is to outline the optimization solutions from different point of views including online marketing, information architecture, web analytics and other weak points identified by the analysis. Several approaches of methodology will be used to support the analysis, such as data mining analysis of a shopping basket integrated within e-commerce website. The economic benefits of the final optimisation solutions will be assessed and the recommendations will be set out.
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Reaching new costumers on a B2B market in UK
Štěrbová, Michaela ; Boček, Aleš (referee) ; Mráček, Pavel (advisor)
This diploma thesis is focused on the communication mix in a Czech company operating in the field of web analytics and also on its proposed design for the B2B market in England. The theoretical part is focused on the definition of marketing, international marketing, marketing and communication mix. The analytical part is focused on the characteristics of the company, analysis of the micro and macro environment, analysis of the marketing and communication mix of the company. The last part is devoted to the design of the company's communication mix for the B2B market in England. These proposals should lead to reaching new customers and possible gaining of new customers from the already mentioned market.
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Web Page Visitor Monitoring
Jelič, Martin ; Očenášek, Pavel (referee) ; Burget, Radek (advisor)
This Bachelor's Thesis deals with web analytics, its terms, principles, related problems and their solutions. There are described at large a few tools for web analytics. The focus of this work is the design and implementation of a new web analytics tool that allows to monitor the web page traffic and evaluate the obtained data for internet project management purposes. There are shown the results of testing the mentioned tool in real traffic and the comparsion with the results of the existing tools, which differ from the new tool in some characteristics. The work discusses the advantages of using the MongoDB document-oriented database for website traffic monitoring purposes as well.
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Tool for Determining Attributions of Online Marketing Activities
Šišák, Ivan ; Henzl, Martin (referee) ; Malinka, Kamil (advisor)
The tool allows distribution of credit for the conversion to various marketing activities. So-called attribution modelling is concerned. The distribution of conversion is described by the models, except those most famous (first interaction model, last interaction model, linear model), that allow to create any distribution of conversion to several marketing activities. The use of this tool may be useful in the surveys of the effectiveness of marketing activities.
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Complex Marketing Strategy in the Internet Environment
Novák, Michal ; Štědroň,, Bohumír (referee) ; Koleňák, Jiří (advisor)
This thesis provides basic overview of marketing concepts and tools which are available for the Internet environment. It also provides new trends and opportunities in the online environment. Output of the thesis will be efficient strategy for men's lifestyle magazine with usage of minimum finance sources. Eficiency will be taken by using of combination and application of marketing tools available in the Internet environment. The main goal is to get super-synergy affect of marketing mix components for maximum efficiency and minimum costs.
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Website Optimization Proposal for the Organization Based on Google Analytics
Sydorenko, Polina ; Matečná, Mária (referee) ; Luhan, Jan (advisor)
Diplomová práce se zaměřuje na návrh konfigurace nástrojů Google Analytics 4 pro digitální společnost v Brně. Práce je rozdělena do tří hlavních částí. První část zkoumá teoretické základy webové analytiky a jejích nástrojů. Druhá část zahrnuje analýzu aktuálního stavu konfigurace nástrojů pro analýzu webových stránek společnosti a provedení důkladné analýzy výkonnosti webu. Nakonec třetí část představuje návrh řešení odvozený z analýzy současného stavu a požadavků společnosti s aplikací teoretických konceptů probíraných v celé práci.
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Selection and Implementation of Analytical Tool for E-commerce Website
Coufal, Daniel ; Koch, Miloš (referee) ; Luhan, Jan (advisor)
The bachelor thesis focuses on the selection and implementation of an analytical tool for the purpose of measuring specific events according to the new analytical strategy implemented within a specific e-commerce website. The theoretical part introduces the principles and individual concepts that are the building blocks in the other parts of the thesis. The analytical part presents an evaluation of the current state, the proposal of a new analytical strategy and the tools needed for its implementation. The practical part describes the implementation of this strategy.
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